Wassmeran’s EVP of Brands Went From Working on the B-1 Bomber to Sports Marketing Partnerships

Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job working for a consulting firm embedded at the Pentagon with the Air Force’s B-1 bomber team, which sought to rebuild the…

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What It’s Like to Sleep on a Beautyrest Bed Alongside 150 Strangers During an 8-Hour Music Performance

Music has been an integral part of the South by Southwest experience dating back to 1987 when the festival debuted. Legendary names from Johnny Cash, Willie Nelson and The B-52’s have taken the stage at the Austin, Texas, festival over the years, and this year will be no different (SXSW Music officially kicked off Monday)….

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Dog Dies on United Flight After Employee Forces Kennel Into Overhead Compartment

It’s hard to believe United could have a worse year than its last, but just a couple months in, 2018 is already shaping up to be a PR disaster for the airline–and this time, bad decisions proved to be fatal. The New York Post reported on Monday night that a dog died onboard a United…

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Pandora Crunched Data From 10,000 Songs to Create Personalized Audio Clips

If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock–or you could sound like a blend of all genres. That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running…

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Twitter Has a Courtside Seat to March Madness

The 2017-18 NCAA Men’s Division I Basketball Championship tournament tips off Tuesday night, and Twitter is ready for the madness. The social network teamed up with the NCAA and Turner Sports on several custom hashtag-triggered emojis: Custom emojis are here in time for #MarchMadness#BTNinNYC #B1GTourney#ACCTourney #ACCMBB#SECMBB #SECTourney#Big12MBB #Big12Hoops#Pac12Hoops #BackThePac#BEtourney #BIGEASThoops#FinalFour Throw what you know.? pic.twitter.com/rbFWzmwTQp…

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Cupid’s Arrow Struck Facebook and Instagram Users in February

Love was in the air among Facebook and Instagram users in February, as Valentine’s Day was the hottest of Facebook IQ’s Hot Topics for the month. Black History Month was a popular topic of discussion on both social networks, while Facebook users also mentioned Friendship Day, and Super Bowl LII was another popular holiday or…

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Employees Crave Career Development. So Why Are Agencies Ignoring It?

Talent is leaving the advertising industry in droves, and agencies have no idea how to stem the flow. The average agency annual turnover rate is 30 percent, according to ANA. Instead of prioritizing professional development, the true antidote to advertising’s talent exodus, how have agencies responded? Margarita Mondays. Perks like summer Fridays and in-house yoga…

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OpenX Posted Profitability In 2017

The company says it had 20% year-over-year growth in the fourth quarter. For 2017 net revenue climbed to $172 million, its 10th straight year of higher revenues.

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Former Figure Skaters Spin Around the Living Room in Ikea’s Beautiful Tribute to Aging Gracefully

One wouldn’t normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the Dutch-based conglomerate’s Belgian division. The beautifully staged spot stars two actors who just happen to be former figure skaters (an older photo…

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