Data-Labor-Technology

As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite ways to connect directly with our audiences, it’s more important than ever for brands to endemically infiltrate the conversations of consumers…

Seven major services — DirecTV, Dish Network, Comcast, Charter, Altice, U-Verse, and FiOS — lost 3 million subscribers collectively in 2017, according to nScreenMedia.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Brixius, vice president at 84.51° Data and analytics are often used in dubious ways for dubious ends. Bob Hoffman and others have written about their frustrations of an industry that needs… Continue reading »

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Pew Research Center makes most its datasets available for download once all reporting has been completed for a given study. Here’s how to find and access our data.

Broadcom pledged to lawmakers it won’t sell pieces of Qualcomm to foreign companies as the two chip makers continued their maneuvering during a U.S. review of a proposed hostile takeover.

We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the amazing evolution of e-commerce. While it is true that there was a time when, “If you built a website … they (customers) would come,” this…

Sinclair, long associated with conservative, right-wing programming decisions, is demanding its on-air anchors read prepared scripts bashing other TV networks for fake stories – without citing any
specific network or any specific story to back up the claim.

A nationally representative poll finds only four in ten read only printed books anymore — a timely insight for us to tease a forthcoming review of a book we currently are reading in analogue form.