Data-Labor-Technology

Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30 percent after taking more of its ad work in-house and reducing the roles of its external agencies. “In marketing, we are creating more of…

As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner) or is possibly in the works (CBS-Viacom), while many of the remaining entities could soon be in play as a response to these other mergers….

Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham Dance Company, Barneys released its 11-minute movie, Mantle, which was filmed with 360-degree camera technology. The film incorporates four principal dancers, whom Barneys says…

Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they’ll navigate hundreds of parties, panels, parties and activations. Did we mention parties? Making sense of SXSW–and figuring out which events are actually worth attending–can be a headache for the unprepared and neophyte….

Pinterest recently introduced the ability for users to archive boards they’re no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after their wedding. When a user archives a board, Pinterest will update their content recommendations and notifications accordingly. Our guide will show you…

A column this week argues that when you navigate around the web and post to social media, you are not only giving up valuable data about yourself (which social media in particular monetizes), but you
are also providing free data to train artificial-intelligence systems destined to replace workers across the economy.

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The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can collect different kinds of user… Continue reading »

The post IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers appeared first on AdExchanger.

Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing “You’re Not You When You’re Hungry” campaign for the brand. Two new 30-second spots promoting Snickers’ peanut butter and almond varieties explore new iterations on the idea through a pair of guys…

Across 35 nations, a median of 26% do not identify with any political party in their country. In countries where more people are unaffiliated with any political party, popular support for representative democracy is also lower.

Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries. To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to…