Data-Labor-Technology

Uber is in advanced talks to turn over most of its Southeast Asia operations to local rival Grab, ending a costly fight for market share in the fast-growing region.

Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the Museum of Ice Cream, but with seaweed. There will be a “live” mermaid in a 48,000-gallon tank, giant clamshells, a massive “scale” wall (possibly made…

Mondelez International, one of the world’s largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency partners. “I can confirm that we have selected Spark Foundry as one of our new partners for MDLZ North America as part of a…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Metadata is necessary to wield identity with the same accuracy as the triopoly – Facebook, Google and Amazon. The triopoly has great metadata… Continue reading »

The post In A World Of Identity Snowflakes, Deterministic Data Isn’t What It Seems appeared first on AdExchanger.

Though Americans increasingly listen to audiobooks, print books remain the most popular format for reading.

If telling a story in six seconds, 15 seconds and with long-form spots has become the new standard, how can brands and agencies use that to their advantage? That’s the question YouTube is hoping to answer this weekend in Austin, Texas at its South by Southwest activation. By showcasing new work from agency partners, YouTube…

The ratings may not have been great, but there were a number of good commercials during ABC’s broadcast of the 90th Academy Awards on Sunday. So, the Adweek video team headed down to New York’s Washington Square Park to ask NYU students and other passersby if they could remember the brands behind some of the…

In this week’s Rundown: Publishers pin their hopes on Pinterest, YouTube Red’s future and why Amazon’s ad business is on track to rival those of Google and Facebook.

YouTube Red is not Netflix, but it’s no Facebook Watch, either
A recent Bloomberg report said YouTube was capping the budget it devotes to YouTube Red movies and TV shows over the next two years, as YouTube Red tries to figure out what, exactly, it wants to be. YouTube still plans to make between 20 and 30 shows per year, with budgets that range from $400,000 to $800,000 per episode for half-hour shows — and even more for hourlong programs, sources have told me.

Overall, YouTube will spend several hundred millions of dollars on original content per year — far below the $8 billion that Netflix plans to spend in 2018. But it’s still real money. Meanwhile, Facebook is increasing its budget for Facebook Watch shows, but it’s mostly been acquiring cheaper, celebrity-driven content outside of a few bigger projects here and there. And Snapchat is not funding its shows; rather, it wants production partners to pay for them.

While Facebook and Snapchat are open to working with digital and legacy publishers on shows, YouTube Red (like Netflix, Amazon and Hulu) is increasingly calling on entertainment companies. That leaves a limited market for publishers that were hoping to pivot to studio productions and entertainment. — Sahil Patel

Pinning hopes on Pinterest
Now that Facebook’s in the rearview mirror for most publishers as a source of audience growth, publishers are casting about for other ways to gain traffic, and some are landing on Pinterest. Pinterest is still an odd duck for most publishers; its utility lends itself to lifestyle publishers and it’s a light lift, but its user base isn’t even as big as Twitter’s. Pinterest has been slow to introduce ways for publishers to make money on the platform, despite the fact that Pinterest seems to be fertile ground for a lot of big consumer products categories.

One reason for publishers to be hopeful is that unlike other platforms that put user content first, Pinterest seems to recognize that high-quality content is the main reason people keep using the platform, and that means keeping publishers (and individual creators) happy. And having been burned by Facebook, publishers aren’t likely to let themselves be strung along by platform promises with no follow-up this time around. — Lucia Moses

Amazon delivers
Amazon’s attempts to establish its place in the advertising world appear to be working because ad buyers have certainly taken note. “Amazon is going to be as important as Google and Facebook, or possibly already is. I think they’re doing a really good job,” said Susan Schiekofer, GroupM’s chief digital investment officer, onstage at the Digiday Media Buying Summit in New Orleans this week.

The post The Rundown: Amazon advertising delivers appeared first on Digiday.

In China’s tech world, cheerleading from the government comes with a lot of benefits—and a lot of money. But Beijing also wants more control and the nation’s internet billionaires can’t exactly say no.

Today is International Women’s Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past year. Below, see some of the branded efforts today. We’ll be updating this story throughout the day. Barbie The Mattel brand unveiled dolls…