Data-Labor-Technology

If you thought the “World Series presented by YouTube TV” was a mouthful last fall, you’ll now have two more years to get used to the moniker. The live TV streaming service and Major League Baseball have expanded their groundbreaking, yet controversial partnership in a new deal that will see YouTube TV return to “present”…

McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s…

Samsung’s new phone looks great—and so do the photos it captures—but the software is a problem.

In recognition of International Women’s Day, Nielsen has provided a snapshot of the time the average American woman spends with media. Live TV remains their largest source of media consumption, with
an average of 4 hours daily. From 2015 to present, she has consistently spent an average of around 30-plus minutes per day with time-shifted TV.

In China’s tech world, cheerleading from the government comes with a lot of benefits—and a lot of money. But Beijing also wants more control and the nation’s internet billionaires can’t exactly say no.

Through ingenuity, cunning and outright fraud, the 300×250 ad has become one of the most common video ad units sold via programmatic ad exchanges.

A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache of the so-called “Tide Pod challenge” in the weeks leading up to the game, Super Bowl Sunday was the kind…

Suspected North Korean hackers blitzed Turkish financial institutions and a government organization March 2 and 3, gathering intelligence for a future heist, cyber researcher McAfee says.

Great social media customer service has a strong impact on a business’ bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that you can use to improve services and benchmark against your competitors. Done poorly, and you will be faced with spending precious resources digging your brand…

When it comes to the kids upfront, Cartoon Network doesn’t throw big events like competitors Disney and Nickelodeon. Instead, the network prefers to let its slate do the talking. And as Cartoon Network president Christina Miller and her team participate in their annual upfront roadshow, they are sharing a lineup of new animated series, podcasts…