Data-Labor-Technology

NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to. And NBCU’s ad sales team, which just brought home more than $1.4 billion in…

The art world superstars of decades past were much like today’s top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never received as children. Or so we hear. However true that stereotype may or may not be, three top creatives put it to great use in the…

I’ve been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It’s hard to imagine popular adoption anytime soon. VR has looked like the emperor’s newest clothes, the latest marketing fad. But I’ve had a change of heart, and I hope you will join me. The visionary chairperson of…

Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home. Beginning today, the site’s new podcast will appear at 5 p.m. every weekday. Over 20 minutes, host Brian McCullough (from The Internet History podcast) will summarize the day’s top tech news…

TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women’s Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie Martin and Thom Tuck. The tongue-in-cheek “Gender Inequality: A How-To Guide” shares “quick and easy tips for creating imbalance in the workplace,” beginning with Tuck…

The 90th Academy Awards took home an award of its own: most interactions across Facebook, Twitter and Instagram, according to the Nielsen Social Content Ratings for the week of Feb. 26. The Oscars on ABC tallied 22.981 million interactions across the social network, blowing away the competition. World Wrestling Entertainment fare on USA Network grabbed…

There’s plenty of talk in storytelling about the “hero’s journey,” but frankly, a story is only ever as strong as its villain. It’s the figure that encapsulates the hero’s ultimate conflict, the darkness that must be eclipsed to ensure success. A great video game is no exception to this rule. How do you get people…

With SXSW about to kick off, it’s a good time to be thinking about the technologies poised to transform how we live and work. Voice platforms brought to us by Amazon’s Alexa, Google Home, Apple’s Siri, Microsoft’s Cortana and Samsung’s Bixby are all vying to change how we interact with technology, and the “voice wars”…

American Catholics continue to have a favorable opinion of Francis. Yet there are signs of growing disenchantment with the Argentine pontiff, particularly among Catholic Republicans.

The deal is significant because it marks a major push to bring together OTT and connected TV advertising — growing fast, but still new to local advertisers, who do not have the same access to OTT
marketplaces and customer data that large national advertisers do.