‘Diet Madison Avenue’ Goes Dark on Instagram as Female Agency Veterans Publish Oppositional Letter

Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to “exposing sexual harassment and discrimination” in the ad agency world. pic.twitter.com/pCaZsJlmKU — Dietmadisonave (@dietmadisonave) March 5, 2018 The news comes on the same day a group of female agency veterans released a letter…

Powered by WPeMatico

This Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever

ABC’s efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year’s Best Picture envelope snafu couldn’t hold off a 20 percent drop in ratings from 2017’s telecast. Just 26.5 million people watched the Oscars, which makes it the lowest-rated Academy Awards telecast in total viewers since 1974, which is…

Powered by WPeMatico

50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag

Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network’s initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts labeled as breaking…

Powered by WPeMatico

The Media Crystal Ball

A recent MediaPost event – Media Forecast 2018 + 2023 – gathered some of the best industry minds together to share their thoughts about the state of media in 2023. Here are their predictions.

Powered by WPeMatico

James Pitaro Is Named President of ESPN and Co-Chair for Disney Media Networks

Nearly 3 months after the abrupt resignation of John Skipper as president of ESPN, Disney has named its consumer products chief, James Pitaro, to head up the sports media behemoth. Pitaro, who has been chairman of Disney Consumer Products and Interactive Media, was also named co-chair of Disney Media Networks, a title also held by…

Powered by WPeMatico

How Jet Ski and Days Inn Ended Up in Jimmy Kimmel’s Biggest Oscars Gag

Advertisers paid as much as $2.8 million per 30-second spot to appear in last night’s Oscars, but two brands received the telecast’s biggest spotlight–and all without spending a dollar on an Academy Awards ad. Jet Ski and Days Inn both found themselves a featured part of Jimmy Kimmel’s biggest Oscars gag of the evening, as…

Powered by WPeMatico

On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce’s Brick-and-Mortar Obsession

Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ? Is it a sign that limited access and appointment programming are gaining value in a world of endless availability? Or does it highlight…

Powered by WPeMatico

Rating This Year’s Oscars, From Movie Marketing to #MeToo

Last night’s Oscars were as exciting, unsurprising, tedious, engaging and ultimately debatable as just about every other year. There was the usual mix of new talent being ushered into the spotlight, established talent getting long-overdue recognition, winking humor from the hosts and presenters, overlong sequences and all the other elements go into the ceremony. As…

Powered by WPeMatico

Tech Companies Including Foursquare and Etsy Are Suing the FCC Over Net Neutrality

Several major tech companies are filing suit against the Federal Communications Commission over the agency’s plans to repeal net neutrality. Today, Foursquare, Etsy, Shutterstock, Kickstarter and others plan to file a petition with the D.C. Circuit Court of Appeals over the FCC’s plans to roll back an Obama-era ruling that prevents telecoms from throttling the…

Powered by WPeMatico

Lexus To Consumers: VR Can’t Replace Thrills Of A Real Test Drive

The voiceovers are by Minnie Driver – “an esteemed actress with a recognizable voice that commands gravitas,” says Team One’s Chris Graves.

Powered by WPeMatico