Data-Labor-Technology

AdExchanger |

This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story: “2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud.” Mobile… Continue reading »

The post Mobile Data Has A Quality Control Problem appeared first on AdExchanger.

Age, household income, and education are key indicators of a person’s likelihood to be offline.

Digital advertising used to be a lucrative three-step process of create, execute and measure. Now, brand safety fears and ad fraud are wasting a lot of money and causing a digital reputation nightmare. Issues around brand safety came to a head last year after numerous investigations highlighted the fact that ads were being misplaced against…

Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content — advertising or otherwise. YouTube video content? We know the quality level
can be all over the place — ready to claim unwitting voters.

AdExchanger |

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well as… Continue reading »

The post Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences appeared first on AdExchanger.

Artificial intelligence-fueled platform Quantcast announced today that it has hired Meredith Long as the company’s new chief revenue officer. Long will lead Quantcast’s North American sales team and report to COO Rob Horler. She was most recently svp and general manager of news, luxury and style at Time Inc., where she led brands like InStyle,…

Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local. More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getting their entertainment content via streaming networks. With OTT advertising spend to hit $20 billion over…

Sonic has a new comedic team pitching its products. Unbreakable Kimmy Schmidt stars Ellie Kemper and Jane Krakowski are now pitching sliders and shakes for the drive-in chain. In a bid to evolve its improv-heavy campaign from Goodby Silverstein & Partners, Sonic tapped Kemper and Krakowski to star in six spots, which will air over…

Highlights included Walmart’s three heartwarming, clever and groundbreaking ads featuring its delivery boxes, and Twitter’s very first TV ad.

Kathryn Hahn turns in an impressively energetic performance as a fun-loving mom in Chrysler’s new campaign for its Pacifica minivan, featuring five spots in which Hahn doesn’t hold back in portraying her goofy side–much to the chagrin of her kids and friends. The spots, created by Doner, advertise the Pacifica’s new S Appearance Package, featuring…