Data-Labor-Technology

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV advertising campaigns have been bucketed in two groups: They are either direct-response (DR) or branding campaigns. The general opinion is that campaigns must exclusively belong… Continue reading »

The post A Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign appeared first on AdExchanger.

China’s Xiaomi says it plans to start selling smartphones in the U.S. this year or early next, extending its Western expansion as it prepares for a highly anticipated IPO that will seek to raise at least $10 billion.

Last year, Pizza Hut and agency Droga5 came up with the idea of Pie Tops, limited-edition high tops that utilize geolocation to allow you to order a pizza at the press of a button, and “Shoe Surgeon” Dominic Chambrone helped bring the concept to life. This year, in celebration of its second year as the…

How responsible is it for media to be thrusting the Parkland, Florida kids into the spotlight after such a traumatic event? There is also no shortage of loose ends, unsettling interviews and shady
subplots to the Florida shooting that nobody in the mainstream media is pursuing.

The U.S. government ordered chipmaker Qualcomm Inc. to delay its shareholder meeting this week to provide it more time to review rival Broadcom Ltd.’s proposed $117 billion takeover of the chip maker.

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“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts.  Spurred by the groundbreaking ANA K2 report, marketers spent the latter half of 2016 and much of 2017 talking about transparency. We went from pushing… Continue reading »

The post The Transparency Hangover appeared first on AdExchanger.

Growing concerns about cybersecurity have made assessing cyber risk vital to deal strategy.

Uber Technologies Inc. is gearing up for battle in Asian markets against Didi, Ola and Grab—all ride-hailing services with investments from Japan’s SoftBank Group Corp.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Omnipresent The dispersal of location data across the digital ad ecosystem exposes the industry to legal liability and backlash should it ever face a breach, Christopher Mims writes for The Wall Street Journal. Most consumers aren’t aware that even if they opt out of… Continue reading »

The post The Location Data Powder Keg; The Tricky Business Of Ecommerce Subscriptions appeared first on AdExchanger.