Data-Labor-Technology

Readers can grip door handles using sensors and pull them apart to reveal an electronic dashboard that lights up — complete with a pulse rate and a new car smell.

Qualcomm Inc. Chairman Paul Jacobs is trying to repel an assault by Broadcom that threatens to rip from him control of the company he and his father have shepherded since its inception.

If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product–a chocolate treat that also has a toy inside–as a hero, of sorts, giving parents something different and fun…

Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm’s reputation online. If you’ve been following the conversation around brand safety in the digital ad space, this news should come as no surprise. Despite…

Last fall, large shares of Italians said they distrust parliament, that the national economic situation is bad and that politicians don’t care what people like them think.

Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy confines of a Theater District playhouse and setting up shop in the decidedly more hip Spring Studios in TriBeCa. “We are breaking from the pack and modernizing…

If Laura Dern were to write a love letter to herself, it would say, “You’ve got this, Dern.” That’s one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign promotes a new fragrance dubbed In Full Bloom. More interestingly though, Dern’s monologue was inspired from Google…

At the Digiday Publisher Summit event in Monaco last month, we sat down with over 80 European publishing executives to learn more about the General Data Protection Regulation, platforms, programmatic and revenue streams. Check out our earlier research on which platforms publishers believe can replace Facebook here. Learn more about our upcoming events here.

Quick takeaways:

• Respondents to Digiday’s survey from the event say they’re now less worried about the GDPR and ePrivacy Regulation than in October of 2017.
• Sixty-seven percent plan to continue using the cookie-consent banners they already deploy to obtain consent from users under the GDPR.
• Thirty-one percent are planning on using “legitimate business interest” as a method to retain consumers data under the GDPR.

GDPR and ePrivacy are of equal concern, but ambivalence is growing
Publishers are still unsure of how the GDPR will affect their businesses as GDPR enforcement looms on May 25. That said, publisher attitudes toward the GDPR and the ePrivacy Regulation have remained relatively consistent since October.

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