Data-Labor-Technology

If you’re hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you can input information about your party–your name, address, time it starts–then, via a digital invite creator, filters through…

When the faceless conglomerate Hampton DeVille says in its new ads that it makes “everything,” it’s not kidding. The global powerhouse has tentacles in tech, medicine, weapons, agriculture, entertainment and nearly every consumer product you can imagine. Hell, it even makes humans! In truth, Hampton DeVille is the fictional behemoth at the heart of Comedy…

The CW knows a thing or two about DC superhero shows, given the success of Arrow, The Flash, Supergirl and DC’s Legends of Tomorrow. But the network threw away its usual superhero playbook for its latest series in the genre, Black Lightning, which premieres tonight. Based on the first African-American D.C. superhero with his own…

They like channels that respect their experience. TV, Facebook and outdoor can take a bow.

These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men’s hair loss, rather than bringing hair back. The company went live on Jan. 16 and is an entirely online process. Created by two ex-Google employees, Steven…

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping. This is one scenario that could very well become a reality with a new…

As an industry, we’ve got to get better at the time-in-view and viewability metric.

In the four decades that the current system for budgeting and spending tax dollars has been in effect, Congress has managed to pass all required appropriations bills on time only four times.

YouTube is taking action to soothe two of its most important constituencies — and its community of video creators — as it continues to grapple with the fallout from a controversial video uploaded
by the popular blogger Logan Paul.

AdExchanger |

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the industry’s recognition that consumers demand better ad experiences, many viewers find themselves bombarded with the same ad. Worse, those ads sometimes run within the same… Continue reading »

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