Data-Labor-Technology

While people in the West debate about whether the internet and social media undermine democracy, a big question for many Chinese is whether cutting-edge technology strengthens the iron fists of autocrats.

A Russian-backed propaganda group used social media in an attempt to disrupt the U.S. energy industry and influence energy policy, according to a new congressional staff report reviewed by The Wall Street Journal.

Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018
edition of an annual report tracking and forecasting consumer media usage. The study, which was previewed by Research Intelligencer, comes as a major industry futurist — Publicis’ Rishad Tobaccowala
predicts ad-supported media exposure is about to experience a cliff effect, declining as much as 30% over the next five years as consumers shift their attention to non-ad-supported media. The good
news is the total amount of time Americans spent consuming media rose to 70.7 hours per week last year. The bad news for Madison avenue is that the share of time spent with ad-supported media fell to
44.4%, it’s lowest point ever.

The firm posted a full-year organic revenue decline of -0.3%. WPP CEO Martin Sorrell commented that 2017 was “not a pretty year.” Shares fell 14% on the London Exchange.

Like many cable networks, CMT jumped on the scripted bandwagon a few years ago. However, while acquiring Nashville after ABC canceled it in 2016 gave the network a ratings boost, its original scripted shows Still the King and Sun Records didn’t connect with audiences, so CMT will be jumping off the wagon once Nashville’s series…

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Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stations… Continue reading »

The post NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local appeared first on AdExchanger.

Chinese authorities have asked Xiaomi to list on the mainland, and the smartphone company is considering a dual listing in mainland China and in Hong Kong, though the plans could change.

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When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures. Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of the… Continue reading »

The post How Digital Platforms Are Battening Down The Hatches On Political Ads appeared first on AdExchanger.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Dille, vice president of media at Chemistry. Nature tends to favor the large – except when it doesn’t. Take the African elephant, the largest land-based animal on the planet,… Continue reading »

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod People NBCUniversal is cutting its TV ad load, reducing the number of prime-time ads by 20% and total ad time by 10%, Alex Bruell reports for The Wall Street Journal. It hopes this strategy will appease consumers who are increasingly impatient with advertising… Continue reading »

The post NBCU Cuts TV Ad Load; French Publishers Explore Common Log-In appeared first on AdExchanger.