Spotify’s F-1 Shows Programmatic Makes Up 18% of Ad Revenue

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Spotify filed its F-1 with the US Securities and Exchange Commission on Wednesday, forgoing a traditional IPO for a direct listing on the New York Stock Exchange. Read the filing. The direct listing means Spotify can directly post its shares on the stock exchange rather than going through the traditional process of hiring a bankContinue reading »

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Paramount Delays ‘Heathers’ Premiere In Wake Of Stoneman Douglas Shooting

Two weeks after the Stoneman Douglas High School shooting, Viacom’s new Paramount Network is delaying the premiere of one of its flagship shows, “Heathers.” A TV adaptation of the 1980s film about
killings in a high school, the Paramount series is an updated version featuring dark humor — apparently a little too dark, given the timing of recent school shooting news.

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Paramount Delays ‘Heather’ Premiere In Wake Of Stoneman Douglas Shooting

Two weeks after the Stoneman Douglas High School shooting Viacom’s new Paramount Network is delaying the premiere of one of its flagship shows, “Heathers.” A TV adaptation of the 1980s film about mass
shootings in a high school, the Paramount series is an updated version featuring dark humor. Apparently, a little too dark given the timing of recent school shooting news.

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Spotify Kicks Off Its Unusual IPO

Music-streaming company Spotify cemented plans for its unusual initial public offering while revealing the financial particulars of a fast-growing company that upended the music industry and revolutionized how consumers listen—but spent heavily to do so.

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Facebook Is Testing a Feature That Automatically Creates Events for Page Admins

Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg Coffey shared the screenshot above and below with Social Pro Daily. A Facebook spokesperson said, “Events on Facebook makes it easier to connect with people…

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Facebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate Over Political Ads

Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob Goldman as proof that Russian social media efforts to interfere with the 2016 presidential election played no significant role in his victory. A…

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Workplace by Facebook Administrators Just Got a New Mobile Admin Panel

Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social network’s answer to Slack is replacing its dashboard with a new admin panel that will be available via its iOS and Android applications. Admins on…

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Why Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?

According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while…

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Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts

“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear. But that’s exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand’s doing away with the grinning crocodile on a new line of its polos–to make way for animals that…

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FX Considered Making The Americans a Broader Show. Instead, It Became a Better One

While The Americans is now one of TV’s most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s, almost took a radically different path after its first season. While the spy genre is often “broadly commercial,” said FX Networks CEO…

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