Data-Labor-Technology

MullenLowe U.S. announced today the appointment of Kelly Fredrickson to president of its flagship Boston office. Fredrickson comes from Bank of America, where she most recently served as senior vice president and channel marketing executive. In that role, she oversaw advertising programming and agency management, as well as led strategy and creative across all marketing…

As voice becomes ever more dominant, the obvious question is what the role of screens will be. With digital assistants like Amazon Echo and Google Home coming into millions of homes, voice is becoming
a common method of interaction.

Media agency veteran Steven Feuling has joined Assembly, the MDC Partners media agency, as president.

The same U.S. policies that have pushed a group of Mexican-born, U.S.-raised people back to Mexico is promising to drive a growing programming industry south of the border.

U.S. internet users between the ages of 18 and 24 are flocking to Snapchat and Instagram, usually on a daily basis, according to the new Social Media Use in 2018 report from Pew Research Center, released Thursday. Pew surveyed 2,002 U.S. adults about their use of eight online platforms–Facebook, Instagram, YouTube, Pinterest, Snapchat, LinkedIn, Twitter…

BARCELONA, Spain–While Mobile World Congress has been largely about phones and 5G, the conference has debuted some of the platforms that all this next-gen tech will power. Platforms that allow chatbots and the tech firms that make them have used the massive global trade show to unveil updates for their messaging apps. For example, Facebook…

Facebook and YouTube dominate the social media landscape. But younger Americans, especially those ages 18 to 24, stand out in using a variety of platforms like Snapchat, Instagram and Twitter.

The European Union upped its ante against tech companies, announcing sweeping guidelines for speedily scrubbing terror and other illegal content from their European websites.

SoftBank’s Vision Fund has joined other investors that include a Singapore sovereign-wealth fund and Sequoia Capital in committing $535 million to DoorDash, a San Francisco-based food-delivery service.

On March 15, Budweiser is bringing its Country Club experience–featuring outdoor games, a popup shop and custom leather koozies–to South by Southwest for the the first single-sponsor showcase dedicated to country music. Country music acts like Old Crow Medicine Show, Kane Brown and Elle King will perform the stage at Fair Market in Austin, Texas….