https://martechtoday.com/consent-unworkable-programmatic-ads-era-gdpr-209358
Here’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren’t just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which helped kick off TV’s home renovation and design craze, went off the air. While TLC had talked about a revival in…
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IAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. The initiative, called OpenData 1.0, is meant to create uniform guidelines to help…
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VIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the Las Vegas Convention Center during the annual Consumer Electronics Show. The gig, part of a partnership with Super…
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On Facebook’s Nuclear Bomb
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook’s CEO said that its 2 billion users will “see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard.” The…
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VIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES
Looking for a cuddly robot? Or maybe you’re interested in a pair of shoes that can detect when you’ve fallen and call for help? Good news–CES has a startup for you. Eureka Park, the area of the conference that focuses on startups, is full of Internet of Things devices and future-forward ideas. There’s Buddy, the…
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Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and partnerships Tamara Hrivnak–who joined the social network…
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Usain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of Snapchat
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running:…
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Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” The Sprout Social study contradicted a study from the 4A’s last May. “Consumers are not looking to brands to take…
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ESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule. The series, which will feature Michelle Beadle, Mike…
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