Data-Labor-Technology

Generational differences have long been a factor in U.S. politics. These divisions are now as wide as they have been in decades, with the potential to shape politics well into the future.

Perception is reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify themselves as gamers. Industry data proves that people of every age, demographic and household income play mobile games….

Pew Research Center will use 1996 as the last birth year for Millennials for our future work. President Michael Dimock explains why.

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Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from the sector due to pressure from activist investors and zero-based budgeting (ZBB). “What we see in packaged goods, certainly, is a continued caution,” he said on WPP’s Q4 and FY 2017 earnings call Thursday. “I… Continue reading »

The post WPP’s Sorrell Says CPGs Still Cool On Spending, Admits Being Slow To Leverage Kantar appeared first on AdExchanger.

WPP suffered its worst stock drop (14 percent) in nearly two decades, it announced today during an earnings call in which chairman Martin Sorrell bluntly admitted that 2017 was “not a pretty year” for the world’s largest holding group. The global business failed to meet even analysts’ most conservative predictions for growth, and WPP’s presentation…

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business.… Continue reading »

The post Podcast: Kerry Bianchi On The Shift From Service To Software appeared first on AdExchanger.

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet of our lives–from the economy to politics to how we consume goods and services. We’re…

Did you know you can personalize your Facebook Messenger experience by changing the color of each conversation’s text bubbles and icons? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap the conversation you wish to customize. Step 2: Tap the contact’s…

In this week’s Rundown: The Facebook algorithm shakeout has arrived, and publishers and agencies are struggling to adapt. Meanwhile, both camps are more bullish on Snapchat.

The Facebook shakeout has arrived
This week, we’ve been chewing over the rise and fall of LittleThings. It was a perfect case study of how a digital media company seemed to dig its own grave by scaling a business on the back of Facebook, then fail quickly when Facebook changed the rules of the game. But while it’s easy to return to the narrative that Facebook is the bad guy, it should be said that relying on one platform for your audience doesn’t seem like a sound strategy. The algorithm took its toll, but it didn’t help that LittleThings also had an ad problem, as it was competing in an already crowded world of lifestyle publishers. The Facebook shakeout had its first major casualty, but it almost certainly won’t be the last. — Lucia Moses

The post The Rundown: The Facebook shakeout begins appeared first on Digiday.

Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek’s U.S. Media Agency of the Year for 2017)–naming the “challenger” shop North American media agency of record. Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that Mediahub’s “challenger mentality,” wealth of data,…