Data-Labor-Technology

Shopping for insurance online can feel so impersonal, it’s like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from Farm Bureau Financial Services and The Richards Group, a distracted android plays the comic villain, representing a generic “Insurance Corporation.”…

More members of the U.S. House of Representatives are choosing not to seek re-election to that body than at any time in the past quarter-century, including a record number of Republicans.

The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film’s trailer had nearly 44 million views as of Feb. 14, outlasting second-place Get Out (30 million) and No. 3 The Shape of Water (18 million). YouTube…

When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that–surprising your suddenly horrified co-driver, who figured you’d been kidding…

The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden. “This new relationship gives us a unique presence in one of the largest and…

MullenLowe U.S. announced today the appointment of Kelly Fredrickson to president of its flagship Boston office. Fredrickson comes from Bank of America, where she most recently served as senior vice president and channel marketing executive. In that role, she oversaw advertising programming and agency management, as well as led strategy and creative across all marketing…

As voice becomes ever more dominant, the obvious question is what the role of screens will be. With digital assistants like Amazon Echo and Google Home coming into millions of homes, voice is becoming
a common method of interaction.

Media agency veteran Steven Feuling has joined Assembly, the MDC Partners media agency, as president.

The same U.S. policies that have pushed a group of Mexican-born, U.S.-raised people back to Mexico is promising to drive a growing programming industry south of the border.

U.S. internet users between the ages of 18 and 24 are flocking to Snapchat and Instagram, usually on a daily basis, according to the new Social Media Use in 2018 report from Pew Research Center, released Thursday. Pew surveyed 2,002 U.S. adults about their use of eight online platforms–Facebook, Instagram, YouTube, Pinterest, Snapchat, LinkedIn, Twitter…