Data-Labor-Technology

Hulu, best known for its streaming on-demand service featuring full-length episodes of TV shows, along with a slate of original series, is looking to get into a new business: short-form content.

The new 30-second ad, dubbed “This Is the Pepsi,” also features Crawford’s 18-year-old son, and clips from other classic Pepsi celebrity ads.

Four days after the Super Bowl, NBC will begin to air the Olympic games, which will last 18 days overall. “It’s the first time in history a company has had both sports close together.”

In 2017, PitchBook and the NVCA counted 8,076 deals taking place — a decline compared to recent years. The researchers attribute the incongruity to the changing nature of the VC business, with
companies staying private for longer periods of time and then commanding larger deal sizes.

Developers at Performics have built an Amazon platform that now allows the performance agency to support clients running advertising campaigns through the marketplace.

The latest example: The holding company has acquired Portuguese creative agency Bomtempo, Anahory & Ralha – Servicos Criativos, known as BAR. Financial terms were not disclosed.

When to give your child a smartphone has become one of the most important decisions for parents, ever since the iPhone remade daily habits. The battle for attention pits families against some of the world’s largest companies.

To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD debuted “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning…

As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers–or perhaps more accurately–riders, and brands should probably take note. “In years past,…