Armored Truck Drivers Pull Off an Unexpected Heist in This Fun and Surprising Lottery Ad

When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that–surprising your suddenly horrified co-driver, who figured you’d been kidding…

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Hulu Lands Naming Rights to The Theater at Madison Square Garden

The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden. “This new relationship gives us a unique presence in one of the largest and…

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MullenLowe Hires Bank of America Executive as New President of Its Flagship Boston Office

MullenLowe U.S. announced today the appointment of Kelly Fredrickson to president of its flagship Boston office. Fredrickson comes from Bank of America, where she most recently served as senior vice president and channel marketing executive. In that role, she oversaw advertising programming and agency management, as well as led strategy and creative across all marketing…

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Agency Innovation Leader Sees Screens Away Fading Over Time

As voice becomes ever more dominant, the obvious question is what the role of screens will be. With digital assistants like Amazon Echo and Google Home coming into millions of homes, voice is becoming
a common method of interaction.

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Pushed From the U.S., They Find Hope in Mexico’s ‘Silicon Valley’

The same U.S. policies that have pushed a group of Mexican-born, U.S.-raised people back to Mexico is promising to drive a growing programming industry south of the border.

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The 18-Through-24 Age Group Continues to Be Drawn to Snapchat and Instagram

U.S. internet users between the ages of 18 and 24 are flocking to Snapchat and Instagram, usually on a daily basis, according to the new Social Media Use in 2018 report from Pew Research Center, released Thursday. Pew surveyed 2,002 U.S. adults about their use of eight online platforms–Facebook, Instagram, YouTube, Pinterest, Snapchat, LinkedIn, Twitter…

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Even at a Gadget Conference, Messaging and Voice Are Making Their Mark

BARCELONA, Spain–While Mobile World Congress has been largely about phones and 5G, the conference has debuted some of the platforms that all this next-gen tech will power. Platforms that allow chatbots and the tech firms that make them have used the massive global trade show to unveil updates for their messaging apps. For example, Facebook…

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Social Media Use in 2018

Facebook and YouTube dominate the social media landscape. But younger Americans, especially those ages 18 to 24, stand out in using a variety of platforms like Snapchat, Instagram and Twitter.

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Facebook, Google Get One Hour From EU to Scrub Terror Content

The European Union upped its ante against tech companies, announcing sweeping guidelines for speedily scrubbing terror and other illegal content from their European websites.

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