Data-Labor-Technology

Facebook and YouTube dominate the social media landscape. But younger Americans, especially those ages 18 to 24, stand out in using a variety of platforms like Snapchat, Instagram and Twitter.

The European Union upped its ante against tech companies, announcing sweeping guidelines for speedily scrubbing terror and other illegal content from their European websites.

SoftBank’s Vision Fund has joined other investors that include a Singapore sovereign-wealth fund and Sequoia Capital in committing $535 million to DoorDash, a San Francisco-based food-delivery service.

On March 15, Budweiser is bringing its Country Club experience–featuring outdoor games, a popup shop and custom leather koozies–to South by Southwest for the the first single-sponsor showcase dedicated to country music. Country music acts like Old Crow Medicine Show, Kane Brown and Elle King will perform the stage at Fair Market in Austin, Texas….

Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there’s still room to reimagine the in-store experience. Both companies are opening brick-and-mortar stores; Casper’s first in New York and Everlane’s second in San Francisco. The two companies join other digital retail brands…

From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part. In other words, the power of social media lies in word-of-mouth marketing. But what’s the secret…

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Placed, the Snap-owned location data company, is giving away its analytics tool for free. Starting Thursday, brands and media planners can use a public version of its insights service to view foot traffic trends for around 2,000 businesses in the US. Placed pulls the aggregated data from its opt-in panel of around 166 million daily… Continue reading »

The post Placed Opens Its Location Insights Tool To The Masses appeared first on AdExchanger.

Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped…

Verticals are increasing their ad spend on online/digital assets as they either hold steady or decrease their exposure with traditional media. Retail, financial services, telecom and the other biggest
spenders are all shifting a portion of their advertising online, some more rapidly than others.

According to research conducted by Magna, 71% of bilingual Hispanics in the sample chose to watch Spanish-language content, while 61% of Hispanics said that total market ads in English did not
resonate with them.