Data-Labor-Technology

The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora’s newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. “This trend…

Kochava introduced XCHNG technology to equip the digital advertising industry with an open and unified blockchain framework. Now several ad industry vets have joined the company’s advisory board to
further the develop of the platform and the payment system.

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and…

AdExchanger |

The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its network is well over 10 million uniques, according to Tyler Del Vento, SVP of sales and marketing for Well+Good. “We’ve seen a… Continue reading »

The post Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok appeared first on AdExchanger.

Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You suddenly felt so small. Well, now there’s something seemingly vaster than space to make you feel even more insignificant. It’s called social media. As you thoughtfully craft…

A nonprofit group, Sports Fans Coalition, is launching locast.org – a mashup of “local” and “broadcast” – a New York broadcast TV station over-the-top streaming service. The catch? The group has no
intention of compensating any of the 13 local TV stations.

Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018.

The real CES impresarios:
MediaLink, as usual.

Thirstiest company:
Google. It was everywhere.

Best rumor:
Turner originally booked the Aria hotel’s wedding chapel — where it hosted meetings and presentations this week — because CES was supposed to be the official coming-out party for a merged AT&T and Time Warner.

Best photo:

You know you’re at #CES2018 when pic.twitter.com/paMZAmjqpb

— Ben Winkler (@bwinkl3r) January 9, 2018

Tastiest snack:
Grilled cheese sandwiches and tomato soup at Turner’s wedding chapel. Sometimes, it’s the simple things.

Most interesting activation:
Gannett/USA Today hosted advertising clients at the Las Vegas Motor Speedway, where they also filmed some content in virtual reality. It was raining, and people still went.

Biggest blunder:
The lights going out at the Las Vegas Convention Center.

Worst real-time marketing:

#CESblackout pic.twitter.com/JsR9VEun63

— Oreo Cookie (@Oreo) January 10, 2018

Best place to escape the smoke and madness:
Any suites inside the Vdara hotel.

Best party:
Spotify went full Vegas at Hakkasan.

Coolest performer:
Three-way tie between John Legend at Google’s party, Run the Jewels at Fusion’s party and Lauryn Hill at Pandora’s party.

Best sign of the times:
Turning in any direction and seeing a massive billboard with the words “Hey Google.”

Grossest example of why our industry is the worst:
The secret, invite-only mansion party referred to by one media executive as the “hookers and blow” party.

Most notably absent company:
Snapchat

Best quote:
“CES is good for business but bad for your soul.”

Worst panel:
The Federal Communications Commissions panel previewing 2018 with two commissioners, including chairman Ajit Pai, who was not in attendance.

Dumbest technology:
A robot that cuddles with you.

Worst organizer:
Every hotel that was woefully unprepared for just a sprinkle of rain.

The post The 2018 Digiday CES Awards appeared first on Digiday.

For the past couple years, several media companies have snatched up many of YouTube’s most popular personalities to create content for their own linear and/or digital properties in an effort to attract their rabid millennial and Generation Z fans to their own platforms. However, only a fraction of those YouTube stars have been able to…

Marketers’ love-hate relationship with Facebook and Google is complicated. While the duopoly’s grip across digital advertising only continues to grow–the two make up 60 percent of 2017 digital spend, per eMarketer–marketers’ concerns about brand safety, data and fake news also continue to grow. Given the platforms’ massive clout and the lack of data that marketers…