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Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy
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CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest
AdExchanger |
The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads. As in the past, the C Space showroom floor – ostensibly an ad tech vendor showcase – was pretty barren this… Continue reading »
The post CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest appeared first on AdExchanger.
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A Condemned Man Gets a Whopper for His Last Meal in Burger King’s New Ad
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NBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go
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Podcast: Dave Morgan Looks Back On 20 Years Of Startup Life
AdExchanger |
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Dave Morgan is a singular figure in the advertising industry. The founder of three ad tech companies, each in a way ahead of its time, is our guest on AdExchanger Talks this week. In the late ’90s, Morgan built Real Media, an ad network/ad server… Continue reading »
The post Podcast: Dave Morgan Looks Back On 20 Years Of Startup Life appeared first on AdExchanger.
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Despite GOP control of Congress and White House, lawmaking lagged in 2017
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Initiative Hires U.S. Strategy Chief
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Sinclair, Imagine Create ‘Next Gen’ Local TV Ad Platform
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Disney OTT Service To Debut in 2019, Featuring Reboot Of ‘High School Musical’
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