Data-Labor-Technology

Disney’s upcoming over-the-top video service, set to launch in 2019, will feature between 7,000-8,000 episodes of TV shows from the Disney-ABC TV Group’s library.

Founded by Cheryl (CEO) and Cliff Pia (president, Chief Creative Officer) in 1997, the 32-person agency produces advertising, digital, mobile and web content across offices in Portland, Oregon, San
Diego and San Francisco.

The companies say the deal will establish the largest programmatic video platform for mobile in-app publishers, expand InMobi’s mobile video footprint, and create a hub in Los Angeles.

Fox is looking to purchase 10 TV stations from Sinclair Broadcast Group — in markets including Denver and Seattle, according to a newspaper report. This comes as Sinclair wants to bolster its TV
station holdings with a proposed $3.9 billion deal to buy Tribune Media.

Its latest research shows that a traditional tv experience is the best way to maintain engagement.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Noguchi, media director at Caffelli. Media people, what are we going to get out of 2018? What are the battles we’ll choose to engage in, and why? I really… Continue reading »

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Digital assistants are learning to activate a lot of things. They’re used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence…

Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi Generations” that…

Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away “a shitload of donuts” from his famous Los Angeles shop. Trejo, who’s proven to be a winking good sport for brands in the…

Qualcomm is set to clinch conditional European Union antitrust approval for its acquisition of NXP Semiconductors as soon as next week, according to people familiar with the matter, as the company fends off unsolicited bids by Broadcom.