Facebook Is Testing a Feature That Automatically Creates Events for Page Admins

Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg Coffey shared the screenshot above and below with Social Pro Daily. A Facebook spokesperson said, “Events on Facebook makes it easier to connect with people…

Powered by WPeMatico

Facebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate Over Political Ads

Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob Goldman as proof that Russian social media efforts to interfere with the 2016 presidential election played no significant role in his victory. A…

Powered by WPeMatico

Workplace by Facebook Administrators Just Got a New Mobile Admin Panel

Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social network’s answer to Slack is replacing its dashboard with a new admin panel that will be available via its iOS and Android applications. Admins on…

Powered by WPeMatico

Why Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?

According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while…

Powered by WPeMatico

Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts

“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear. But that’s exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand’s doing away with the grinning crocodile on a new line of its polos–to make way for animals that…

Powered by WPeMatico

FX Considered Making The Americans a Broader Show. Instead, It Became a Better One

While The Americans is now one of TV’s most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s, almost took a radically different path after its first season. While the spy genre is often “broadly commercial,” said FX Networks CEO…

Powered by WPeMatico

People Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads

If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes…

Powered by WPeMatico

Mass Messages From Small Businesses on Messenger Are One Step Closer to Reality

Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media…

Powered by WPeMatico

Amazon Acquires Ring, Maker of Video Doorbells

Amazon.com Inc. acquired Ring, maker of video doorbells, in a deal valued at more than $1 billion, giving the online giant a bigger foothold in the home-security business.

Powered by WPeMatico