Data-Labor-Technology

According to reports, Trump expected to lose the election, then pursue a course in which he had enjoyed some success: tv. Is this his future strategy?

The hotel giant is ordered to shut its website and app to Chinese residents after distributing a guest survey that included Hong Kong and others in a list of countries.

Legendary boxer Floyd Mayweather debuted a VR boxing and fitness game Tuesday at the Consumer Electronics Show in Las Vegas that lets fans and fighters face a VR version of Mayweather himself in a digital ring. The game, “Mayweather Boxing & Fitness Virtual Reality Program,” will initially only be available at his Mayweather Boxing Club…

Alexa wants to be where the people are–not just in their homes. It wants to be where people walk, where they run, where they stay all day in the sun. Or, at the very least, that’s what Amazon is one step closer to getting Alexa into every facet of your life with the introduction of…

AdExchanger |

Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as CEO for the past six years. It’s time for the company to evolve and grow beyond its retargeting roots, said Ferengul, who previously sat on Magnetic’s board and also served as chief exec of programmatic… Continue reading »

The post Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach appeared first on AdExchanger.

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Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to infected site visitors. “I didn’t even know we had a problem,” said Jason LeBoeuf, director of ecommerce at athletics footwear brand Asics. The Asics website was the victim of customer-journey hijacking, a sneaky practice by… Continue reading »

The post Ecommerce Sites Have A New Form Of Fraud To Fear: Journey Hijacking appeared first on AdExchanger.

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer. Beginning next week, Lyft will partner with Baderbr?u Brewing in Chicago to create a very special craft beer called Five Star Lager. It’s described as…

On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television, according to a 2016 survey of Latino adults by Pew Research Center.

Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages women to pee on it. If the reader does so, and is pregnant, the ad–using similar technology that pregnancy tests use to show a positive result–reveals…