Data-Labor-Technology

The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard.

Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” –
because some are getting too much attention, while others are being underestimated.

Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers’ apps. The network plans to leverage the
driving patterns of people through smartphone apps.

In a statement, Discovery said the DOJ had concluded its investigation into the proposed merger, clearing the way for the deal to close.

The competition was fierce in all categories, and the panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch.

The Next Gen Influencer Platform offers a curated group of both in-house and external talent that allows advertisers direct access to the audiences of approximately 3,500 influencers, all with
significant social-media followings sortable by category.

With the dust from Super Bowl LIII just about settled – not soon enough for the New England Patriots, too soon for the champion Philadelphia Eagles – the NFL is activating behind its first two big
events leading to the 2018 season: the Scouting Combine in Indianapolis (Feb. 25 -March 2) and the NFL Draft in Dallas (April 26-28).

He will be operating in a 90-day probationary period, and his channel will not be included in the Google Preferred advertising program, which connects major advertisers to the platform’s top creators.

Top U.S. carriers are taking split paths, both technically and geographically, through the country as they plot out the upgrade of their wireless networks.

Our cover star this week may not be a household name, but he’s certainly an icon in the world of television. John Landgraf, CEO of FX Networks and FX Productions, has built FX into a high-quality programming leader on par with the likes of Netflix and HBO–a rare feat on cable. The secret, he tells…