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Looking Back at 6 Winning Digital Sport Activations in 2017

When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page into 2018, the accelerating adaption of technology is breaking sporting events out of their venues, beyond television sets and onto a myriad…

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Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology

While the decade between 2007 and 2017 marked the genesis and maturation of the mobile industry, technologies like augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) are poised to accelerate this evolution even faster in the decade to come, according to Adobe–and it found marketers may not be as prepared for the coming…

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Does Anybody Really Care, Part II: The Oscars

The Oscars are part of a shrinking category of event shows that still draw some of TV’s biggest audiences — yet they don’t generate the buzz they once did.

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LittleThings Shuts Down, a Victim of Facebook’s Algorithm Changes

Video content producer LittleThings was close to securing an investment that would have allowed it to grow beyond its 100-person staff. Instead, the site, which depended on social media for distribution, will be shutting down. Four-year-old LittleThings, which had been self-funded, will produce one more live program today before turning off the lights for good….

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Until Fox’s Post-Disney Future Becomes Clearer, Some TV Writers May Keep Their Distance

As upfront season begins, the networks that will be affected by Disney’s pending $52.4 billion acquisition of 21st Century Fox won’t be altering their messaging to buyers this year. Their approach is that things are “business as usual” until the deal closes, which may not happen for another 18 months. But “business as usual” is…

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Why Kimpton Hotels Merged Its Loyalty Program With Parent InterContinental Hotel Group

AdExchanger |

When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and technology it could share with its parent company and sister hotel groups. IHG has more than 5,000 hotels around the world from brands such as Candlewood Suites, Crowne Plaza, Holiday Inn and InterContinental. By tapping… Continue reading »

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A New Theory of Space-Time – Jim Al-Khalili & Fay Dowker

A New Theory of Space-Time - Jim Al-Khalili & Fay Dowker
Most theoretical physicists were shocked to discover in 1998 that the expansion rate of the universe was accelerating. Not the causal set theorists. Unlike everyone else, they were expecting this result. What’s more, if causual set theory is right, there will be no need to explain dark energy, an idea which seems ‘just wacky and a little bit malicious’, to Fay Dowker.

Recorded: June, 2017
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Google’s App Ads Chief On Why Less Is More When It Comes To App Campaigns

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AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective. But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns. Google first… Continue reading »

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When The Data Is Great, But The Campaign Fails Anyway

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“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  With each passing quarter, the share of marketer budgets allocated to data grows, and with that growth comes greater scrutiny – rightly so. And yet this… Continue reading »

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