PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL Stars

PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It’s part of the company’s recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative,…

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Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a “full brand restage.” Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors…

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Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter

In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand’s Shave Butter and promptly blasts off on a freaky face odyssey: That galaxy was so darn buttery, we half expected…

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At CES, TVs Are Bigger, Better and Smarter With Digital Assistants

Digital assistants are coming to your TV, aimed to make your life easier–one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each promising a bigger and better device to binge-watch your latest Netflix obsession. And soon, it will finally be OK to talk to…

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Volvo Is the Narrative Vehicle Driving The Goldman Brothers’ Flashy New Music Video

It’s always fun when brands start experimenting with content that people might want to consume, as opposed to stuff made to interrupt what they’re actually looking for. Following in the footsteps of brands like Morton Salt, Volvo has thrown its weight behind “Call My Name,” a music video for The Goldman Brothers. Directed by Tal…

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Pizza Hut’s Self-Driving Delivery Trucks With Toyota Could Be on the Road by 2020

In the near future, be sure to tip your robot. Just don’t tip it over while it’s delivering you pizza. Pizza Hut has been working with Toyota to develop ways to deliver personal pies via person-less transportation. One of those ways: Using the auto brand’s autonomous driving platform to operate an e-Palette, a self-driving vehicle…

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Twitter To Air Live-Streamed World Cup Show Produced By Fox Sports

Twitter continues to ramp up its live video content developed by premium publishers and media companies. The latest addition to the fold? Fox Sports, which will produce a 30-minute live daily show for
Twitter of its coverage of the World Cup.

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YouTube ‘Looking At Further Consequences’ For Logan Paul In Wake Of Controversial Video

The video, which included footage of a man who appeared to have committed suicide shortly before it was filmed, drew swift outrage from public figures and from other YouTube creators. Paul has not
posted any videos since his public apology, one week ago.

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Political Fallout: Bannon Exits ‘Breitbart News’

Following the fallout from Michael Wolff’s book “Fire and Fury,” which quoted the former White House insider blasting President Trump, his family and advisors, Steve Bannon is stepping down from his
post as executive chairman at conservative news site Breitbart.

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