NBC To Stream Olympics Video In Virtual Reality

The VR video content, powered by Intel TrueVR, will be available to users of Windows, Samsung and Google VR headsets, and for Android and iOS devices through the NBC Sports VR app. It will be the
first time VR content is produced for the winter games, and the first time any VR Olympics content will stream live.

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Global Users View 5 Hours Of Video Per Day

Global media consumers now spend 20% of their waking life — five hours a day — consuming video. The research comes from TiVo, which released a report during the CES event in Las Vegas.

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Google Takes Voice Assistant Market, From Cars To Home Devices

Google announced this week that its voice Search in cars will be replaced with its Assistant technology. Assistant will work with Android Auto.

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Hulu Hits $1 Billion Ad Milestone

The company witnessed a 40% rise to total 17 million subscribers last year — up 5 million — versus 2016, for all its subscription video-on-demand and its newer Hulu with Live TV products.

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Amazon’s getting serious about courting media for Alexa skills

In this week’s Rundown, we have a new Digiday+ experience — and more on Amazon’s march into media, as well as a new vibe at Vanity Fair.

The new Digiday+
We’re excited to start the year with a new Digiday+ experience, which will be live later today. You’ll now find all exclusive content — including our twice-weekly research, The Rundown and Digiday magazine content — in one place, along with information on our upcoming events, Digiday IP and more. We plan to continue adding features to Digiday+ this year, led by the new managing director of Digiday+, Jack Marshall. Be sure to reach out to Jack about what you like, what you don’t like and what you’d like to see more of.

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The post Amazon’s getting serious about courting media for Alexa skills appeared first on Digiday.

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Monster Products Will Make Its Super Bowl Debut With a Spot Starring Iggy Azalea

Monster Products will make its Big Game debut in Super Bowl LII, with a 30-second spot starring rapper Iggy Azalea. The audio brand announced Azalea as its new spokesperson this Monday at the Consumer Electronics Show in Las Vegas and Azalea later revealed the Super Bowl collaboration. In a subsequent Instagram post, the Australian rapper…

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A Neat, Subtle Camera Trick Drives the Storytelling in Subaru’s New Spot

Subaru has done plenty of safety advertising over the years. Its first spot out of the gate this year celebrates the Subaru Forester being named a 2018 IIHS Top Safety Pick–and it’s a story told in sweeping fashion that covers a woman’s entire life, up to a moment where it might have ended. The ad,…

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4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies

Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules limit the amount of data that marketers can collect on European consumers, who have more options about what data companies can…

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Instagram: Here’s How to Turn on Two-Factor Authentication

Did you know Instagram allows you to turn on two-factor authentication as a way to keep your account safe? With this feature turned on, anytime you login to Instagram from an unknown device, you’ll need to enter a security code (sent via text message) to prove you’re the owner of the account. Our guide will…

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Why Moving Up the Publication Date for Fire and Fury Was a Risky Move

When the Trump administration publicly denounced the bombshell excerpts from Michael Wolff’s soon-to-be-released book, Fire and Fury: Inside the Trump White House, both author and publisher were thrilled. “Where do I send a box of chocolates?” Wolff rhetorically asked NBC’s Today show co-host Savannah Guthrie during the first stop on his press tour. There was…

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