Data-Labor-Technology

Which one of the five most-shared news outlets by African Americans, feminists and Asian Americans on Twitter is considered the most trustworthy by those groups? If you guessed The Washington Post, The New York Times, HuffPost or CNN, guess again. The John S. and James L. Knight Foundation commissioned a study of more than 46…

As marketers and advertisers navigate an ever-changing mobile landscape, a pitfall is emerging: the temptation to only target younger generations with mobile ads. New research from Porter Novelli shows that millennials and Gen Zers aren’t the only ones glued to their phones–almost half of seniors have a smartphone, and 38 percent have a mobile phone…

Five years ago, Australia-based cook Ann Reardon posted a new how-to video to her YouTube channel on how to bake a chocolate mousse cake. But this was no ordinary cake. Its slices were flawless renderings of the Instagram logo, right down to the color bands (which Reardon created with strawberry, lime and mango Jell-O). Then,…

When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first “culture hack” five years ago, they had no idea it would result in the birth of an agency. The pair worked together at 360i when friends asked for help hyping the launch of New York restaurant C?modo. Botarel and Mandru decided…

Jack Davis wasn’t a fan of scary movies as a kid. But now, he’s working on creating the online version of what he describes as “Marvel for monsters.” As the co-founder and CEO of Los Angeles-based Crypt TV, a social video startup that creates scary movie pilots and miniseries for the mobile era, Davis’ goal…

Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency’s London office may continue working with the brand in some capacity, Ancestry.com will choose additional shops to handle its U.S. marketing efforts. “Droga5 New York and Ancestry…

Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside Palm Springs, California–featuring photos of their daughter, also named Alexis, and declaring Serena to be the “G.M.O.A.T.,” or “greatest momma of all time.”…

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Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter… Continue reading »

The post Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump appeared first on AdExchanger.

Motorcycles. They’re not just for midlife crises anymore! A new short film promoting BMW’s line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the stresses of modern life. Thankfully, he has an equally stylish sister to pull him away from his smartphone and take him on a…

Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled “Build Your Legacy,” the 60-second anthem ad documents Williams’…