Data-Labor-Technology

Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled “Build Your Legacy,” the 60-second anthem ad documents Williams’…

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Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members. Past campaigns used emails sent to top Medallion members. In 2016, Delta began leveraging its members’ travel habits to personalize the campaign, showing each member stats about their year with Delta, said Julieta McCurry, managing director of US marketing communications and… Continue reading »

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Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there’s essentially an emoji for everything, from avocados and elephants to same sex couples, there are currently no emoji that represent interracial couples….

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The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup… Continue reading »

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L’Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L’Or?al’s current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein’s new CMO after nearly four years as L’Or?al’s marketing chief. Gulin-Merle will start her new role in the spring, per a statement from Calvin Klein. Saegh-Fleming currently serves as…

If you’re a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving consumer ruefully informs his cohort that while he’d love a big cup of Joe, he can only take half a cup…

Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project launched a $3 million, three-month Local News Subscriptions Accelerator,…

A company called Blade wants to take that computer off your desk and stick it in the cloud.

In a piece written for Harper’s Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton’s recording of “Hound Dog.” This, as he relates it, was the musician heard barking at the end of the song. When asked about this seemingly inspired moment, the…

Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife…