Data-Labor-Technology

AdExchanger |

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.… Continue reading »

The post InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding appeared first on AdExchanger.

A major health-club chain based in Minneapolis — Life Time Athletic — has removed all national cable TV news channels from its TV screens, wanting a more family-friendly environment.

USIM, the big independent media-services agency founded by Dennis Holt, has hired Rob Jayson as executive vice president of insights and analytics. A 20-year veteran of Madison Avenue analytics,
audience science, media strategy, buying and research, Jayson joins USIM from Publicis Media, where he was global lead for branded applications.

The controversy over NFL national anthem protests dominated the first half of the football season, prompting some nervous advertisers to threaten to pull their spots if coverage persisted. Those demonstrations have since tapered off, but if they recur during Super Bowl LII on Feb. 4, NBC said it won’t hesitate to spotlight it on-air for…

AdExchanger |

Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSP… Continue reading »

The post Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop appeared first on AdExchanger.

The holidays are over–that is except for brands and retailers already looking ahead to this year’s holiday shopping season and trying to figure out what worked (and what didn’t) in 2017. Two key lessons from 2017: Mobile shopping continued to rise, and personalized product recommendations grew, according to an exclusive infographic from Salesforce Commerce Cloud….

The U.S. tech giant, whose main social network is blocked in China, is working with Xiaomi to launch a virtual-reality headset.