Data-Labor-Technology

Qualcomm said it is getting closer to negotiating a deal for Broadcom to buy it—except the two sides can’t agree on a price.

Burger King improved its ranking by 30 places to reach the top brand for effectiveness, with the “McWhopper Proposal” campaign in the top 10.

Warc is out with its latest report on the most effective agencies in the world. And in Adland being effective, well, that is their world. Or should be.

AT&T’s marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will “verify and validate” the company’s multibillion
dollar ad investment. The goal is to identify who is charging what and when for advertisements, and to better understand the value of the ads being served.

Spanning a 165-year run, Time Inc. UK is one of the country’s top media companies. Over the past few months, Meredith has unloaded or overseen the sale of other Time properties, including ‘Essence’
and ‘Sunset.’

Working with agencies may be a better move for those companies lacking employees with knowledge of blockchain and programmatic technologies. Agencies often can optimize media spend and negotiate
better rates, because they understand the processes better than the brand, giving them leverage in the negotiations.

Marketing spend is on the rise, with 61% of marketing decision makers planning to increase spending on content creation and 57% on digital marketing in 2018 alone. In the ever-changing marketing game,
tactics are always evolving. Here are three key trends that will drive marketing efforts in 2018.

Now that the Winter Olympics are over, NBCUniversal is refocusing on the other programming in its portfolio. And for Chris McCumber, president of entertainment networks for NBCUniversal Cable Entertainment, that means he can finally unveil big moves for both networks he oversees: USA and Syfy. Tonight, USA delves into the true-crime limited series genre for…

The truth has become more and more difficult to identify on today’s media platforms, especially given the current political climate and accusations of fake news from all fronts. The abhorrent fake conspiracy stories about the survivors of the mass shooting earlier this month at Marjory Stoneman Douglas High School in Parkland, Fla., are the most…

Already grappling with upstart rivals and the rise of e-commerce, personal-care and packaged-foods makers now face the threat of voice-search assistants that often offer customers just one or two product options.