Data-Labor-Technology

AdExchanger |

AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B, and the legacy AdRoll business that services small to mid-size ecommerce companies. Each business division has its own P&L and sits under the newly formed parent holding company AdRoll Group. Toby Gabriner, current CEO of… Continue reading »

The post AdRoll Rebrands, Splits Into B2B And B2C Divisions appeared first on AdExchanger.

It seems that the Olympics on TV are not nearly the attraction they once were for a generation raised in the network television era.

Chloe Kim, Shaun White and Adam Rippon scored social media gold, boosting their social media fan base by Olympian levels. Kim ranked No. 1 among the U.S. Olympic athletes tracked by ListenFirst for
the U.S. Olympic Committee, picking up more than 900,000 new fans across the major social media platforms (Facebook, Twitter, Instagram, YouTube), with the largest boost coming from a 60% expansion of
her Instagram fans.

Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age of the creator–the social media creator who can turn their passion and talents into one’s true calling. We see our role as experts in influencer marketing as a way…

The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams into a single, portfolio-wide division a year ago, this is the first upfront to take advantage of those changes–and the first year that Rita Ferro,…

This morning’s news is a surprise — and a masterstroke in strategy for Comcast.

There are changes publishers need to address to ensure we are thinking about the longer-term implications of site management. Reducing ads that create friction with our users makes logical sense in
reducing the need to leverage ad blockers.

AdExchanger |

With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing so… Continue reading »

The post Duopoly Shares More Data With Brands, But There Are Snags​ appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Backlash Speaking on NBC’s “Meet the Press” Sunday, Democratic Sen. Amy Klobuchar of Minnesota said she would support legislation fining social media companies that don’t weed out political bot accounts. “These are the most sophisticated companies in America. … I believe that they’ve… Continue reading »

The post More Calls For Fed Action Against Social Platforms; SintecMedia Rebrands As Operative appeared first on AdExchanger.