CNN Chief Jeff Zucker Says U.S. Regulators Should Look Into Where Majority of Digital Ad Revenue Goes

BARCELONA–CNN President Jeff Zucker suggested U.S. regulators should consider looking into Facebook and Google to determine whether the two companies have a monopoly or duopoloy on the monetization of internet content. The remarks came during an on-stage interview on Monday at the Mobile World Congress trade show in Barcelona, where Zucker was asked about the…

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FX and the Other Networks Involved in the Disney-Fox Deal Won’t Alter Their Upfront Strategies

Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It’s also the first of several upfront events involving companies that will be affected by Disney’s pending $52.4 billion acquisition of 21st Century Fox. But because that deal will take 12 to 18 months to close,…

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Pelé and Mastercard Find Unity Between Soccer Rivals in ‘22 Languages’ Campaign

Soccer can bring people together despite their differences, says a new campaign from Mastercard starring 22 fans from around the globe, as well as Brazilian great Pel?. The three-minute ad, created by McCann New York and McCann Worldgroup Europe, opens by interviewing men from different countries who share two common traits–a love of football, and…

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JWT Shakes Up Its Leadership With Several Changes, Including a New North America CEO

J. Walter Thompson today announced it’s shaking up its U.S. and global leadership team with several C-suite level appointments, including that of Simon Pearce to CEO of North America. Pearce previously served as mcgarrybowen’s U.S. CEO. “Simon joined the agency in 2015 and has been a significant player in the resurgence and growth of mcgarrybowen…

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Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases

Google will release the Brand Leaderboard infographic at Mobile World Congress Monday to illustrate the leaders in mobile speed from Forbes’ Most Valuable Brands list. ESPN.com leads with a 1.4-second
load time, followed by Apple with 1.5 seconds. Starbucks, Lexus, and Zara round out the top three with 1.6 seconds, 1.8 seconds and 1.8 seconds, respectively.

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Does An Agency’s Advocacy Risk Losing Accounts?

Agency CEOs have a distinct challenge in politically fraught times — do they take clear positions on the key issues of the day? Or do they avoid alienating clients or potential clients with specific
political stances?

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NBC Plugs TV Promos During Olympics

In addition to pushing the Olympics, new NBC network shows soon to debut also got some major exposure. “Good Girls” had a 9.2% share, while “Rise” had an 8.8%; and “A.P. Bio” a 4.1%.

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Augmented Reality Set To Blow By Virtual Reality

Based on a new forecast, augmented reality — including mobile AR and smart glasses — could reach an installed base of more than 3 billion, according to the projections in Digi-Capital’s
Augmented/Virtual Reality Report Q1.

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Agencies,’ Clients’ Creative Excellence Blame Game, 2018 Edition

This week saw the release of the 2018 Agency Productivity Report published by Canadian software company Function Point in partnership with the AgencyManagement Institute (AMI). AMI supports small and
mid-size agencies, but before you dismiss them, please note: Their pain is your pain.

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Ad-Free Pub Platform Scroll To Debut, ‘Business Insider,’ Fusion Media Join Service

Set up like a Hulu or Spotify for digital media lovers, Scroll, which is expected to launch later this year, offers readers a platform where they can indulge in their favorite publications without ads
for a small monthly fee.

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