Data-Labor-Technology

The “striding man” now walks with a striding woman–and she plans to make her voice heard this year. Beverage giant Diageo’s Johnnie Walker brand has added a female counterpart to its iconic mascot after more than 100 years in tribute to women around the world. It grows more relevant by the day with conversations about…

When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues–but the brand wants you to know that it does more than just sell tickets. Last year, Live Nation moved over 530 million tickets, and with…

SoftBank is on a shopping spree, investing billions in firms such as Uber and WeWork, both directly and through an affiliated tech fund. People who know Softbank CEO Masayoshi Son describe his style as alternating between methodical and haphazard.

Have you ever wanted to stop someone from being able to contact you on Facebook Messenger? Our guide will show you how to block messages from the user within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Also note, blocking messages from someone on Messenger is not the same…

AdExchanger |

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because… Continue reading »

The post How New Balance Builds Brand Equity appeared first on AdExchanger.

The post Subscribe to Digiday’s new video briefing appeared first on Digiday.

Wanna watch a bug bomb? We thought Orkin had long ago exterminated the human-size talking insects that infested its commercials. After all, the animatronic oddities haven’t appeared in ads since 2012. Well, at least one titanic termite survived, and he’s worked up a comedy act in a new digital campaign from The Richards Group. Hitting…

Repositioning bitcoin and other cryptocurrencies as an investment strategy, not a currency, is causing frustration among the early adapters and leading to the bitcoin-cash fork.

At the Digiday Hot Topic: Future of TV event earlier this month in New York City, we surveyed over 60 media, TV and advertising executives from major companies to better understand the over-the-top landscape. Check out our earlier research on top-performing OTT and online TV services here. Learn more about our upcoming events here.

Quick takeaways:

• Just over half of respondents, 56 percent, think legacy media companies and TV networks will sell or license their content rather than make their own OTT channels.
• Respondents were split on whether multitier subscription plans or low-cost subscription plans with advertising will be the most successful business model.
• Customer acquisition should be the highest priority for OTT services, according to respondents.

Creation vs. selling
The growth of OTT services has sparked a bidding war between Netflix, Apple, Hulu and HBO among others as they all look to spend over $1 billion to fund original shows or acquire licensing rights from other producers. This has put legacy media companies and TV networks in a compromising position. Do they leverage their existing content to create an OTT product, or do they sell or license their content to an existing OTT platform for a fee? According to Digiday’s survey, 56 percent believe selling or licensing content is the better option.

The post Digiday Research: Subscriptions dominate ads in OTT revenue models appeared first on Digiday.

Qualcomm said it is getting closer to negotiating a deal for Broadcom to buy it—except the two sides can’t agree on a price.