Data-Labor-Technology

Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the “all or nothing”…

The case is one of several legal battles on law-enforcement access to private online data, and it requires the justices to interpret a law that Congress wrote before email and cloud computing were part of everyday life.

Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald’s. Starting today, over 20 million packets will be available at McDonald’s restaurants across the country. Last week, the company released a three-episode podcast called The Sauce that details what went wrong in October when the fast-food behemoth tried to bring back the beloved…

Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that: According to Google, mobile searches that include “best” have grown by more than 80 percent…

ABC’s “American Idol” has signed two major sponsors for its highly celebrated return: Macy’s and Johnson & Johnson’s Zyrtec, the allergy medication. At its height, it could command up to $30 million
for each season. Now the sum is a little over $1 million.

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Digital advertisers say they want transparency, but I’m not sure many would know what to do with it once they… Continue reading »

The post Is Transparency Fueling Advertiser Paranoia? appeared first on AdExchanger.

Apple Chief Executive Tim Cook will co-chair the Chinese government’s showcase global business forum next month, underscoring his increasingly high profile here as companies wrestle with tough new government demands on cybersecurity.

Programmatic media-buying for emerging formats — and the related issues involving cross-channel measurement and attribution — are the two topics digital ad execs expect to occupy their time and
attention this year, according to findings of a survey of digital ad execs. It’s about time that the programmatic marketplace embraces new formats, and especially in terms of understanding how to
attribute the impact and value they generate between consumers and brands.

Traditional cable and satellite TV bundles now face more competition from a proliferation of “skinny bundles” of channels delivered over the internet and streaming video-on-demand companies.

Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst’s Good Housekeeping skill, which now has recipes with visuals made with the Echo Show and Spot in mind. The skill, which had a soft…