Data-Labor-Technology

The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could look up to for their work, of course. But I also really wanted role models who were…

As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could have had them back on the air last year, where their absence on year-end top 10 lists hurt the network’s position relative to its two…

If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start. Lose the org chart Transforming your organization to be more agile and responsive to customer needs means rethinking how you organize internal teams and deploy talent. The first step is to decouple projects…

We’ve all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my case a certain big box retailer near my home in suburban New York almost feels like a hostile…

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research. But there are impediments to transforming marketing, and many of them are internal. Two-thirds of marketers see lack of long-term investment as an obstacle, for instance,…

BARCELONA–At last spring’s Samsung Galaxy S8 event in New York, Samsung unveiled its latest smartphone along with a new campaign for its “Do What You Can’t” theme. The idea behind the tagline was that the phone–despite all of its new features–is less of a magical tool and more of something that empowers people to become…

Samsung’s newest flagship phone is betting on animated emojis. But of humans, not animals.

Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the board said the campaign would make a splash again–securing a partnership with the U.S. Olympic Committee to produce content around…