Apple to Store Sensitive Encryption Keys in China

When Apple next week begins shifting the iCloud accounts of its China-based customers to a local partner’s servers, it also will take a step that alarms some privacy specialists: store the encryption keys for those accounts in China.

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Wireless Companies to Start Small With 5G Rollouts

Wireless companies are finally setting deadlines for the rollout of the next wave of technology designed to revolutionize the way machines reach the internet, 5G.

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All but Banned in the U.S., Chinese Giant Huawei Is Welcomed in Britain

Huawei Technologies, a Chinese maker of smartphones and telecom gear, is seen in Washington as a potential tool of state-sponsored spying, but Britain and several other U.S. allies are embracing Huawei’s technology.

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In 2017, Americans narrowly opposed allowing teachers and school officials to carry guns

Last year, more than half of U.S. adults said they would oppose allowing teachers and officials to carry guns in K-12 schools.

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Dropbox Files to Go Public

Web-storage company Dropbox Inc. raised the curtain Friday on its long-awaited initial public offering, which is set to be one of the biggest tech debuts of the past few years.

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Huawei’s U.K. Relationship Raises U.S. Concerns

Huawei Technologies Co., a Chinese maker of smartphones and telecom gear, is seen in Washington as a potential tool of state-sponsored spying, but Britain and several other U.S. allies are embracing Huawei’s technology.

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New Agency Consultancy Promises to Feature Real Moms in Ads

Mom is non-threatening. She wears a cardigan, she’s rarely seen outside the home and she adores her family. She’s not a unique individual with her own will and wishes at all–just a prim, proper, wholesome mother. We’ve all seen that narrative portrayed in 1950s-era consumer products ads from the likes of Tide, Coca-Cola and, of…

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How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls

AdExchanger |

The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so why do the sports outfitter’s social media pages seem oblivious to the company’s biggest brand event of this half-decade? It’s because the International Olympic Committee (IOC) goes to unmatched lengths to preserve the Olympic’s officialContinue reading »

The post How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls appeared first on AdExchanger.

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Outdoor Advertising Suddenly In The Limelight

That’s right, outdoor advertising is sexy again. From Hollywood to politics, outdoor advertising is in the spotlight. And according to a new Warc study, it remains a key component of many “successful”
advertisers’ media plans.

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