Data-Labor-Technology

Although five days of prime-time Olympics programming are down from the last Winter Olympics, overall viewing guarantees for TV advertisers are over-delivering.

According to a Diffusion Group study, Dish’s Sling TV led the way with 2.3 million subscribers, followed by DirecTVNow with 1.2 million, Playstation Vue with 600,000, Hulu with live TV at 450,000,
YouTube TV with 300,000 and FuboTV with 150,000.

Trusted Media Brands showed record visitors across its entire digital network with 62.7 million unique visitors in December, an increase of 20% over 2016. Tasteofhome.com and Familyhandman.com are
tops in popularity

In a consumer survey the agency found that 73% of respondents said that they would buy “premium, mid-priced products if they offered the same level of quality as luxury products.”

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Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s… Continue reading »

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YouTube TV’s new lineup makes it the best internet-TV competitor to cable and satellite—but can a $40 plan ever stack up to your cable bundle?

Starting on Thursday, Google’s Chrome browser will block certain types of online advertisements, a change Google is describing as user friendly. But some in the industry say the ad giant’s move is self-serving, and they contend Google overly influenced the process that selected which ad types to block.

Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she has been vp of news and executive editor since 2015. Carroll, the 2017 Benjamin C. Bradlee Editor of the Year Award-winner, takes over for…

When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don’t tend to top the list, but Papyrus has been working with NYFW to change that. This marks Papyrus’ 12th year as an official sponsor of New York Fashion Week, and the…

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Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created… Continue reading »

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