Data-Labor-Technology

A powerful new animated PSA seeks to fight insidious forms of abuse in teen relationships using a classic song, “Walkin’ on Sunshine” by Katrina and the Waves. The irrepressibly upbeat song serves as a perfect foil for a 2:43 minute video that follows the course of a head-over-heels romance that quickly deteriorates into a nightmare….

JW Player, one of the most distributed digital video players in the world, on Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding
solution for buying video ad impressions.

Among the issues facing Facebook, losing millennials should be low on the list.

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Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now… Continue reading »

The post New Chief For Adobe Ad Cloud As TubeMogul Integration Marches On appeared first on AdExchanger.

The broadcast rankings in the 18-49 demo this season are identical to one year ago: NBC is in the lead, followed by Fox, CBS, ABC and The CW. However, all of the networks are down year-over-year in the demo (except for The CW, which is flat). The drop in linear ratings continues as a handful…

Amazon is pushing to turn its nascent medical-supplies business into a major supplier to U.S. hospitals and outpatient clinics that could compete with incumbent distributors of items from gauze to hip implants.

Some 90% of the company’s ad revenue now comes from programmatic/self-serve platforms. In the fourth-quarter 2016, 10% of its ad revenue came from programmatic platforms.

Alphabet Inc.’s Google unveiled new technology that lets publishers create visual-oriented stories in a mobile-friendly format similar to the style popularized by Snapchat and Instagram