Data-Labor-Technology

Let’s face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals. Creatives often feel their ideas are limited by the formats they work in, whether it’s the new reality of 6-second spots or the knowledge that viewers can block or…

Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store–plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other…

Facebook revealed a redesign of its Page Insights, which is rolling out globally starting Monday for iOS and Android, as well as a more accurate way for page administrators to gauge the effectiveness of their organic posts. The social network announced in a blog post that it has historically calculated page posts’ organic reach based…

“A two-way relationship is more valuable than a one-way impression,” said Randall Rothenberg, chief executive officer at the Interactive Advertising Bureau, kicking off day two of the IAB Leadership
Summit in Palm Desert, California.

Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Saturday were in for some seriously immersive advertising at halftime. A special tarp was pulled across the court, the lights went down, and a two-minute video for the video game God of War was projection-mapped on the court,…

Dentsu Aegis Network has acquired San Francisco-based branding and design agency Character. Financial terms of the deal were not disclosed. Founded in 1999 by partner, director of strategy Ben Pham, partner, creative director Rishi Shourie and partner, creative director Tish Evangelista, Character has worked with clients including Amazon, Google, Facebook, Fitbit and Essential. In 2011,…

Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech execs at the IAB Leadership Summit Sunday that “as an industry, we need to steer in a new direction” and communicate in
order to change and g

Viewers of the opening ceremony at the Olympics got a new view of the evolution of drones. Intel used more than 1,200 Shooting Star drones in a first-ever drone light show that also set a Guinness
World Record for the most unmanned aerial vehicles airborne simultaneously, according to the company. The world record flight shown on TV was actually prerecorded for the event in December.

Tracking consumers through sensors inside clothing they buy from L.L. Bean now will not be happening. It was reported in “The Wall Street Journal” and numerous other publications around the world last
week that Bean would be starting a clothes tracking test with customers later this year. Bean now says that is not going to happen.

After a four-month search, Amazon has finally found its next Amazon Studios chief: NBC Entertainment president Jennifer Salke, who will oversee TV and film production for the company. The position that has been vacant since Roy Price stepped down in October following sexual harassment allegations from a producer on Man in the High Castle. Amazon…