Data-Labor-Technology

Alaska Airlines has named full-service communications shop Translation its marketing partner in charge of leading and leveraging the airline’s long-term partnership with NBA superstar Kevin Durant. Translation will work alongside Alaska Airline’s lead creative agency, Mekanism. “We selected Translation because of their expertise working with world-class athletes like Kevin Durant,” said Natalie Bowman, managing director…

Facebook revealed its features for this year’s Valentine’s Day while pointing out that the holiday isn’t just for those who are coupled up, as 58 percent of people celebrate with friends, family and co-workers. Users will begin to see prompts atop their News Feed this week, pointing them to the social network’s Valentine’s Day features…

From shattered mirrors and cryptic notes to religious texts and ominous stains, the scene in this Paris apartment contained plenty of clues for amateur detectives to piece together. And yet 7,000 of them tried, without one uncovering the real story. Aspiring sleuths–who assumed they were taking part in an escape-room-style mystery game–guessed that “Laurence,” the…

The most disruptive challenge to conventional media-based, brand-building advertising happened during the earliest days of Internet advertising, when agencies and brand marketers failed to define
emerging digital platforms like online, the Internet — and ultimately, mobile — as a branding medium. Instead, direct response marketers embraced the medium because of its real-time immediacy,
access to data to track and modify conversions and sales on-the-fly, and it’s pure ROI efficiency. According to some experts, that trend is about to accelerate as conventional brand marketers throw in
the towel altogether and begin leveraging digital media to become direct sellers themselves.

Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification–that it will be making updates to the “ranking so that people have more opportunities to interact…

Unless you provide a platform that is safe for children and stop generating division, you’ll get no Unilever love.

General Electric will help you do homework, get you to your grandson’s school play on time, and even ensure your preemie baby girl arrives home safely. Such intimate applications of the company’s products and services are on display in BBDO’s “What Matters” campaign, which explores GE’s innovations across aviation, healthcare and power generation. Asserting that…

Snapchat has begun dangling free ad credits to non-Snapchat advertisers that have run vertical video ads on Instagram Stories, as well as on other platforms including Pinterest and mobile publishers AdColony, ChartBoost and Vungle. Snap Inc.’s sales department and Snapchat Partners have been reaching out to brands to gauge their interest. Snap is directing those…

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There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party… Continue reading »

The post A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers appeared first on AdExchanger.

We’ve likely all cringed at the same self-proclaimed industry “gurus,” “ninjas,” “masters” or “mavens.” They seem to be everywhere, constantly posting selfies at industry events, clogging up our Facebook feeds or trying to teach us lessons through their preachy LinkedIn posts that all seem to read the same way. They spend so much time promoting…