Amazon Reportedly Set to Take On FedEX and UPS

Alexa, what industry won’t Amazon disrupt? On Friday, The Wall Street Journal reported that Amazon is unveiling a new delivery service called “Shipping with Amazon.” The service will launch first in Los Angeles and then roll out to other cities. The news comes on the heels of mind-blowing news that Amazon will partner with JP…

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7 Stats That Sum Up the Week in Digital Marketing

From the Winter Olympics opening ceremony to net neutrality and intriguing ecommerce partnerships between brands and publishers, here are a handful of stats that stood out this week. 1. Olympic drones Last year, Intel choreographed a fantastic show of drones during Lady Gaga’s halftime show. And for this year’s Winter Olympics, Intel took it up…

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Ratings for the First Night of NBC’s 2018 Winter Olympics Coverage Are Down From 2014

NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited version of the festivities tonight at 8 p.m. ET co-hosted by Katie Couric and NBC Sports’ Mike Tirico. But the company’s extensive coverage…

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Intel Choreographed 1,200 Drones for the Winter Olympics Opening Ceremony

The Olympics put human abilities on display, but for this year’s Winter Olympics, Intel is displaying the capabilities of technology. For the opening ceremony of the 2018 Games in Pyeongchang, South Korea, Intel flew more than 1,200 drones, breaking its own world record for most drones flown at the same time and choreographing them to…

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Cardlytics Debuts On Nasdaq As Founders Consider The Path Forward

AdExchanger |

It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners. Cardlytics began trading at about $12, below its target share price of $13-$15, when Nasdaq opened Friday, before climbing modestly to $13 in afternoon trading. Cardlytics aims to raise about $70 million in the offering.Continue reading »

The post Cardlytics Debuts On Nasdaq As Founders Consider The Path Forward appeared first on AdExchanger.

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The 2018 Honda Accord’s Trophy TV Campaign Parked on Facebook, Twitter

In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker extended the initiative to Facebook and Twitter, launching a social campaign that will run through March and allow people to nominate their friends on those…

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WWE Has Promoted CMO and CRO Michelle Wilson to Co-President With George Barrios After Record Year

Michelle Wilson and George Barrios, respectively the WWE’s chief revenue and chief marketing officer and chief strategy and financial officer, have been promoted to co-presidents at the company. They will report to chairman and CEO Vince McMahon. “The successful transformation of our business model has put us in a position to capitalize on all that…

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Behind the Tumble of Tumblr, the Once-Hot Blogging and Social Advertising Player

There was a time when Tumblr was included in the upper echelon of social networks, mentioned alongside giants like Facebook, Twitter and Instagram. Yahoo saw enough potential in Tumblr to spend $1.1 billion to acquire the blogging platform in May 2013, and then-Yahoo CEO Marissa Mayer took to Tumblr to rally the troops: “We promise…

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It’s the End of Agencies As We Know It. Here’s Where We Go Next

“I don’t know what agency or consultancy to go to anymore.” A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. In 2017, we saw plenty of alarming headlines about…

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