Data-Labor-Technology

Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York–a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise. Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel…

Have you ever wanted to stop seeing Story posts from a specific contact in the Facebook Messenger application? Our guide will show you how to mute their Story, so that their content will no longer appear at the top of the app. We’ll also show you how to unmute a user’s Story later on if…

With the opening ceremonies for the 2018 Winter Olympics happening Friday in PyeongChang, South Korea, NBC — which has the exclusive U.S. rights to the games — is embarking on what may be its most
ambitious digital coverage effort yet.

Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it will “commit tens of millions of dollars” to the initiative, aimed at investing in “people building communities.” Head of groups and community Jennifer Dulski and…

Marketers often talk about the promise of location-based mobile advertising as the ability to target large groups of people with specific messages based on where they are. The problem with this scenario is that location-based tech companies focus on scale for both collecting data and buying programmatic ad inventory that’s often filled with fraud. That’s…

There were fewer new business opportunities for creative agencies in 2017, as clients continued a move toward in-house work and project assignments. New business revenue dropped 10 percent last year compared with 2016 and year-over-year revenue decreased 16.9 percent, according to a new report from international consultancy R3, which tracked 7,400 new business wins across…

AdExchanger |

If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic marketing. That’s the sentiment of 28 brand marketers and media directors surveyed by the World Federation of Advertisers (WFA) trade group for its “Future of Programmatic Media” report published Friday. The brands represented collectively spend… Continue reading »

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If aliens wanted to understand us, YouTube Head of Culture & Trends Kevin Allocca would give them YouTube, he writes in his new book, Videocracy. YouTube shapes our culture. We use the platform to express ourselves, to be entertained and oftentimes to learn. Like any social media platform, while YouTube is often a force for…

Uber Technologies and Alphabet’s Waymo have settled their legal clash with Uber agreeing not to use Waymo’s technology in self-driving cars.

AdExchanger |

Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but… Continue reading »

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