It’s Time to Stop Devaluing Creativity

What a difference a year makes. In 2017, the World Economic Forum in Davos, Switzerland, was an anxious affair, taking place under the darkening cloud of Brexit, creeping nationalism and economic volatility. Optimism was in short supply as world leaders, both corporate and civic, pondered their place in an era of eroding trust. Perhaps they’ve…

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Qualcomm Rejects Broadcom’s Latest Proposal

Qualcomm rejected Broadcom’s sweetened offer of more than $121 billion but opened the door for the first time to talks with its hostile suitor.

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Heat Talks Life After Deloitte Acquisition, Announces New Senior Hires

In February 2016, when management advisory giant Deloitte acquired Heat (then a 112-person San Francisco shop), a sense of unease settled in on Madison Ave. Was the oft-repeated rumor–that consulting firms were looking to compete more directly with agencies and subsequently eat them alive–finally coming to fruition? Since then, the industry has seen a string…

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How One Agency Is Targeting Online Hate Speech Using Artificial Intelligence

Hate speech isn’t a new problem, but in the social media age, the rate at which it can be spread has exponentially increased. But can artificial intelligence help stop it? Agency Possible and its longtime partners at social media marketing software company Spredfast wanted to do something to slow the rate at which hate can…

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Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay

Following the likes of Instagram, Pinterest and PopSugar, media and entertainment company Mashable is embracing shoppable content. The site teamed up with online marketplace eBay to tag images in a pilot meant to explore what compels readers to click and buy. “Through the partnership, Mashable journalists will enable readers to shop the looks featured in…

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It’s Hard to Feel Sorry For NFL’s Billionaires

Mystery seems to surround the 10% falloff in NFL ratings this season. Yet in a new survey, 50% of those who said they watched less NFL this season revealed they “don’t approve of National Anthem
protests”– versus 30% a year ago. The second-biggest reason for the falloff: Viewers are “not comfortable with players’ off-field behavior.” So it is all about the players — and not the game or how
it’s broadcast? I don’t think so.

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Messenger Platform Has a New Website

Brands and developers using Messenger Platform can now access all of the resources they need in one centralized location. Head of Messenger business Stefanos Loukakos introduced the new Messenger Platform website in a blog post, saying that it “will constantly be updated with information about the latest tools and platform features to enhance your Messenger…

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180LA Parts With Global CEO and 11-Year Veteran Michael Allen

Omnicom’s 180 confirmed today that global CEO and partner Michael Allen will be leaving the agency “micro-network” after more than 11 years. Global president Al Moseley succeeds the departing executive, who will purportedly remain with 180 for an undetermined period while assisting with the transition. “CEO and partner Michael Allen has decided to leave the…

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Facebook Extended Its Rights Manager to Instagram

Facebook launched Rights Manager in April 2016 as a way for video publishers and creators to prevent unauthorized use of their content, and Thursday, the social network announced that the tool has been extended to cover videos on Instagram. Head of product, rights and music Fred Beteille announced in a blog post that current Rights…

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Will 2018 Mark the End of Publicis Groupe’s Financial Struggles?

Publicis Groupe is optimistic about its prospects for 2018, and after this morning’s annual earnings call, investors seemed to agree: the holding group’s stock price had gone up by approximately 5 percent as of this afternoon. “We delivered solid results that demonstrate that we are resilient and are doing what we said we would,” chairman…

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