Data-Labor-Technology

Marijuana is legal in some form (medical, recreational or both) in 30 U.S. states and the District of Columbia, but when it comes to digital media efforts related to the industry, social media platforms seem to be stuck in 1936, when the cult classic Reefer Madness was released. Several experts explained that many social networks,…

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Roku is that rare startup that can go up against tech behemoths like Google, Apple and Amazon and win. It has more share in the TV streaming player market than any of those companies individually. Moreover, revenue from advertising and media represents a key part… Continue reading »

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The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense of its other key growth driver: digital advertising. The Times’ total subscription revenue surpassed $1 billion in 2017 as the company added 157,000 net new, digital-only subscriptions in Q4, it announced during its Q4 earnings… Continue reading »

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Niantic revealed the next Legendary Pokemon scheduled for release in Pokemon Go: Rayquaza. Originally found in the Hoenn region of the Pokemon universe, Rayquaza will be available to capture in Raid Battles around the world from Feb. 9 through March 16. In addition, Niantic said additional Dragon- and Flying-type Pokemon from the Hoenn region will…

Plenty of Super Bowl ads were entertaining, but which really had an impact at the brand level? Toyota topped that list with the Saatchi & Saatchi spot “Good Odds,” according to new data from Unruly, based on the company’s “EQ” scores, a combined metric that scores ads on their likely emotional, social and business impact….

SportCo, which operates a community platform for sports fans, is introducing a blockchain algorithm that measures a reader’s engagement on the site and rewards their actions.

Terms of the deal were not disclosed, although VidCon will operate as an independent subsidiary of Viacom. In a statement, the company said the acquisition of VidCon “will accelerate its participation
and investment in next-generation platforms and expand its focus on live events,” which include Comedy Central’s Clusterfest, and The BET Experience.

With the focus on live sports, the service will also be advertising-supported. Disney is launching the service as a complement to its existing TV channels.

Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period — with advertising revenues losing steam.

It’s the first U.S. win for the agency, since it was formed last year by GroupM, which did it by merging sibling agencies MEC and Maxus.