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Publicis Groupe’s massive transformation is starting to pay off – but the business still has a way to go before its new model is complete. The holding company reported earnings on Thursday with organic growth of 2.2%, reaching $3.2 billion for the quarter. Organic growth for all of 2017 was 0.8%, hitting roughly $12 billion.… Continue reading »

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A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability and a return to revenue growth. Twitter saw 2% year-over-year revenue growth with a total of $732 million in the final quarter of 2017, after a string of revenue declines last year. Twitter averaged 330… Continue reading »

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It’s nearly Valentine’s Day, so it’s time for advertisers to bust out the big emotional guns. You know, wring a few tears, touch some hearts, melt our icy exteriors and make us genuinely feel something. Car rental company Sixt has chosen to tell a story of unrequited love and the idea that a passionate affair…

While NBC opted against airing six-second ads in the Super Bowl, the network will be rolling them out for the first time during the Winter Olympics, beginning Saturday night. And NBC Sports has partnered with Toyota, which will be the exclusive brand airing six-second spots during NBC’s Olympics coverage. Beginning on Saturday, NBC will air…

Many of the 2018 Super Bowl ads were mysterious to viewers. Some didn’t show or even announce the name of the brand until the very end. Were they perhaps too mysterious for the average person? The Adweek TV and Video teams braved the frigid Times Square conditions on Monday to show passersby the first few…

Kevin Hart’s career has taken him from stand-up comedy to hit movies (most recently Jumanji: Welcome to the Jungle) to modeling Tommy John Underwear. But there was one place the comedian had never been until now: a frigid ice bath. That changed with his aptly named Cold as Balls sports interview series for his comedy…

Many things in life don’t come easy, and that’s especially true for Olympic athletes. They train and train, and then train some more, all for a chance to compete against people who have trained just as hard, if not harder, in the hopes of winning a coveted medal. It doesn’t always goes as planned, and…

The Martin Agency has done plenty of experiments with Geico preroll ads–front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size. In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the…

Read all about it! Facebook is prioritizing local news in users’ News Feeds. Prioritizing local news over national news topics (which you can argue are more politically polarizing) is an extension of Facebook’s intent to reduce sensationalism and make its News Feed more meaningful for users overall. After all, what’s more relevant to individuals than…

Twitter reported its first profitable quarter as a publicly traded company, a welcome piece of news for a company that has long sought to make a viable business out of the eyeballs following its feeds.