Apple Tells Senate It May Offer Rebates for Battery Purchases Amid iPhone Blowback

Apple, responding to U.S. Senate questions about its decision to slow performance on older iPhones, said it is considering rebates for battery replacements for some users affected by the issue.

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Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales

It’s a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles). Fanatics, NFL’s ecommerce partner for the past 12 years, used Facebook and Instagram to promote and sell Eagles merchandise as soon as the game ended. Overall, the company saw Super…

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Foodie, Meet Food Master. Whole Foods Launches First Ads Under New Owner Amazon

If you want to eat that pineapple tomorrow, not today, do you trust your own untrained nose to sniff out a piece of tropical fruit at the just-about-to-ripen stage? Or do you turn to a produce professional? And if your heart is set on a cheese that’s soft and buttery and won’t demolish your cracker,…

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Augmented Reality Added To ‘NYT’ App For Olympics

The New York Times is getting in on the action around augmented reality. The newspaper has added an AR feature to its app, starting with ability to see a Times paper vending machine in a living
room. The Times took pictures of the so-called honor box at a New York Times plant so that the box then could be seen in a home via a mobile phone screen using the app.

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‘Atlantic’ Removes Comments Section, Focuses On Curated Reader Feedback

TheAtlantic.com replaced its comments feature with a section dedicated to reader feedback, called “Letters.” The new section is inspired by “The Conversation” section of the print magazine.

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BIC Selects Merkley+Partners For U.S. Media AOR Duties

As media AOR, Merkley is tasked with developing media campaigns across all channels for BIC, with a focus on digital and social strategies.

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Data Suggests NFL Losing Young Fans

The National Football League (NFL) does not seem to resonate well with younger viewers, which means advertisers could be losing out on reaching their strongest lifelong audience, according to Lotame
data released Monday.

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Comcast Considers Bid For Fox TV/Movie Businesses

Disney, in turn, is reportedly preparing to top a Comcast bid, if one is made. The original deal had a price tag of $52.4 billion.

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Will Pinterest Be The Platform That Proves ROI?

Pinterest’s unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool to increase ROI. In our experience, Pinterest leads
all other social networks for driving traffic to our influencer community’s blogs: 67% of social referral traffic is directed from the platform.

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Streaming Services Invade The Super Bowl

Sunday was the first time that all the major streaming services — Netflix, Hulu, and Amazon Prime Video — showed commercials during the game, airing on NBC.

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