Trailer Park Reshuffles Leadership as Content-Hungry Clients Look to Take on Netflix and Hulu

L.A.’s Trailer Park Group, which describes itself as “the largest and fastest-growing content marketing operation in North America,” has made several significant leadership changes as it moves into the next stage of its development. Today, the company announced it has hired Zihla Salinas as chief executive officer and promoted Matthew Brubaker to CEO and creative…

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Can You Still Date a Co-Worker? Well, It’s Complicated

The national conversation on sexual harassment and abuse of power has galvanized a wider discussion about whether consensual office relationships are OK. The answer is: it is complicated.

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Facebook Messenger: Here’s How to Save New Photos and Videos to Your Device

By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won’t be saved to your device. However, the app also allows you to turn on a setting that will cause these new photos and videos to be saved to your…

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McDonald’s Made the Artsy-Fartsiest Ads for the Big Mac With Bacon

OK, who ordered the Big Mac with cheeky, black-and-white, faux-artsy advertising–and bacon? Your burger’s ready! McDonald’s Canada is promoting its “Big Mac x Bacon Limited Edition Collaboration” with madcap monochrome commercials that present pretentious cultural “experts” with exaggerated accents waxing philosophical over the union of two all-beef patties and strips of salt cured pork. (Of…

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How Businesses Are Using AI and Machine Learning to Leverage Events

As professionals across disciplines in the healthcare, retail and financial services industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of many parts of the sales cycle. For buyers, the purchase path has been transformed by the…

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Waymo Calls Uber a ‘Cheater’ as Driverless-Car Trial Begins

Silicon Valley’s biggest legal battle in years began on Monday as lawyers from Alphabet Inc.’s Waymo and Uber Technologies Inc. traded barbs in a federal case that could have significant implications for the race to bring robot cars to the streets.

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Super Bowl Game Was Great, Commercials Were Not

The ads were by turns tasteless, overblown and insignificant — so much so that it might seem the era of big, expensive commercials made especially for the big game is over.

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Broadcom Raises Offer for Qualcomm to Over $121 Billion. Investors Don’t Bite

Broadcom made a sweetened offer for Qualcomm that valued it at $121 billion but did little to convince investors the would-be buyer could seal a deal with a company facing challenges from regulators and prominent customers.

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Use of election forecasts in campaign coverage can confuse voters and may lower turnout

Probability forecasts have gained prominence in recent years. But these forecasts may confuse potential voters and may even lower the likelihood that they vote.

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This Car Dealer’s Super Bowl Ad Congratulating the Wrong Team Was No Accident

A car dealership in Michigan ran a congratulatory ad for the wrong Super Bowl team, but the owner says he’s happy about it. Subaru of Muskegon bought time for a local TV ad during the Big Game at the last minute, without any creative ready to go. Instead, reports MLive, the marketer just aired a…

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