Data-Labor-Technology

“We’re trending!” High above the New York skyline, on the 36th floor of the World Trade Center, a team of roughly 40 brand marketers, agency executives, public relations folks and lawyers huddled around one big-screen television to watch their work get beamed to 100 million people. A second monitor showed TweetDeck, with tweets going by…

Saatchi & Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, presented by the Clio Awards, honoring the game’s best work. The four Tide spots, which were also chosen by Adweek as the best of…

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As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit. “We were born in Asia when Madison Avenue and the high street of London told us you can’t have a media independent,” said Mindshare’s US CEO, Adam Gerhart. “That provocateur and internal upstart mentality is pervasive in everything we do.” The… Continue reading »

The post Mindshare Moves Fast – And Breaks A Few Things – To Keep Up With Client Needs appeared first on AdExchanger.

Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure skating, speed skating, snowboarding, ice hockey and ice dancing. At key moments in the story, the text fades away to reveal a 3-D image of an athlete or athletes, placed in the room in which…

Super Bowl LII came down to the last play, so it’s no surprise that the last play sparked the most activity on Twitter and Facebook. Both social networks reported that their highest volumes of conversation during the National Football League’s championship game Sunday night came when New England Patriots quarterback Tom Brady’s Hail Mary pass…

If you noticed something missing from the slate of ads that ran during Super Bowl LII, you weren’t the only one. Conspicuously absent were the well-placed watermelons of Carl’s Jr’s heyday or GoDaddy’s “supermodel meets real-life nerd” fantasies. Even Cindy Crawford played second fiddle to her teenage son in Pepsi’s reimagining of its own 1992…

Hyundai’s plans for its Super Bowl LII ad, “Hope Detector,” went through two changes before the Big Game. The ad, which was created by Hyundai and agency Innocean, features footage of visitors to Hyundai’s NFL Super Bowl Experience driven by Genesis setting off a “hope detector” and being taken aside to a private screening of…

In the decades before the internet, smartphones and social networks, the Olympic Games were only available through television screens, and this meant that the conversation ended at the edge of the swimming pool. The evolution of social media has since opened up previously inaccessible topics–behind-the-scenes politics, Olympic Village conditions and other topics of interest that…

Twitter users expressed their displeasure with the 60-second spot, including Bernice A. King, and The King Center, a non-profit dedicated to promoting non-violent social change.

The automaker and its agency, Innocean, originally intended to use footage captured early on game day in its Super Bowl ad, running just before the two-minute warning.