Data-Labor-Technology

The ad in the game, “A Nation’s Call,” kicks off a new brand campaign for the Marines from its agency, J. Walter Thompson Atlanta.

This move is part of an effort “to provide greater transparency across the board to our community of creators, advertisers, and viewers,” according to a blog post from Geoff Samek, senior product
manager for YouTube News.

In the end, there wasn’t even really a campaign. A movie called God Particle has been on the backburner for a couple years now. Reports began circulating in mid-2016 that the movie was finished and was going to be the next installment in the Cloverfield franchise, which began in 2008 with that movie and continued…

Are you a woman who’s always wished you could indulge in a nice snack, but you’re just too darn ashamed of eating something so loud that you may repulse potential male suitors? If so, you’re in luck, because PepsiCo is working on a new project that absolutely no one asked for: women-only snacks. In an…

Instagram recently launched Type mode in Stories, allowing users to share Story posts containing just text, without pictures or videos. With the launch of Type mode, several new font styles also became available for use in Stories’ other modes. Our guide will show you how to switch between font styles in your Stories posts. Note:…

The post Survey: Measuring ad effectiveness appeared first on Digiday.

In the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush–the Facebook Live stunt it orchestrated during the game in which a single person got to watch its “Super Bowl” ad, with the Facebook audience simply watching the kid watch it. So…

Coca-Cola’s gorgeous, candy-colored 60-second Super Bowl spot, “The Wonder of Us,” from Wieden + Kennedy in Portland, was one of the more inclusive spots of the night. The voiceover in the ad, which is from a poem by copywriter Becca Wadlinger, includes the line, “There’s a Coke for he and she, and her and me…

Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service. Many Twitter users blasted the ad as commercial exploitation of a Civil Rights icon, and the brand issued a statement before the night…