Data-Labor-Technology

Broadcom has sweetened its takeover offer of Qualcomm in a deal that would be worth more than $121 billion, turning up the pressure on the takeover target in what would be the largest-ever technology deal.

It is very, very hard to be a greeting card company in the digital age, where we don’t even have time to open our e-cards. (They’re usually just full of inanely grinning dancing heads anyway, so…) But never mind that. So many of the most important things we have to say–take “I love you,” for…

Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time data has shifted the
industry’s focus from regression models that looked at historical data to understand current and future patterns to ones that process real- or near-time data to attribute which pieces of the media
mix are performing best. Last week, CIMM released a study that attempts to tame the burgeoning field in a simple, easy-to-reference way. The report, which was compiled by attribution and modeling
experts Sequent Partners, organizes more than 25 providers of classic marketing-mix modeling, as well as digital, multi-touch and TV attribution services in a uniform and succinct format.

With the passage of the new U.S. tax law, the nation’s tech giants can now more freely dip into their stockpiles of overseas cash. They don’t seem to be in any hurry.

Everyone’s favorite trivia game show app made a big splash on Super Bowl Sunday. The app HQ Trivia did not run an ad during the actual game, but aired a spot directly before and after it. A report from Bloomberg suggests the trivia show app didn’t have to pay up for either 10-second slot of…

AdExchanger |

When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business. The company, which creates measurement and analytics products for marketers based on purchase data, amended its S-1 last Monday, when it priced 5.4 million shares at $13 to $15 per share. Those terms value Cardlytics’ initial public offering… Continue reading »

The post Three Things You Need To Know About Cardlytics, Ad Tech’s Next IPO appeared first on AdExchanger.

Colbert is such a true believer in the power of Trump-based comedy that he has now produced an animated anti-Trump series that CBS-owned Showtime has generously agreed to air.

To many commentators, they are two peas in a pod: Facebook and Twitter dominate mindshare when it comes to social media, and each is now courting video producers and advertisers aggressively. But to me, that is where the comparison ends. While Facebook goes from strength to strength, with third-quarter-2017 advertising revenue up 49 percent over…

The NFL repeatedly positions itself legally as a “sports entertainment” business, not a genuinely contested “sport.” Now, it apparently has a court-granted right to fix the outcome of professional
football games. There is no question the NFL has the legal right to fix a game. Any game, including the Super Bowl.

Upfront presentation fatigue has finally hit the digital media space. Will media-buying executives get any real relief? The IAB has decide to cut its NewFront presentations in half – from 35 to 17.
Big-name digital media brands — some are more video-centric than others — will remain.