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This Is Us’ How-Jack-Died Super Bowl Episode Should Continue Its Sophomore Ratings Surge

The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away With Murder started strong out of the gate, but their audiences had already begun eroding the following season….

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Future Of Media Will Be Redefined By and For Millennials

It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it’s best to focus on the audience first and determine what type of
content the audience needs.

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Spark Foundry Wins NBCUniversal’s Telemundo and Universo Media Business

Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises. The win comes just in time for the Super Bowl LII, which Universo will air in Spanish on Sunday. “We’re thrilled to team up with these powerhouse Spanish-language…

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YouTube to Label State-Funded Broadcasters in Drive Against Misinformation

YouTube said it is planning changes to give users more context for videos promoting conspiracy theories or state-sponsored content, the latest effort by an internet giant to clean up its platform amid criticism over its role in spreading misinformation.

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Bostrom’s Letter From Utopia – A Vision of The Future

Bostrom
Nick Bostrom, University of Oxford

Dear Human,

Greetings, and may this letter find you at peace and in prosperity! Forgive my writing to you out of the blue. Though you and I have never met, we are not strangers. We are, in a certain sense, the closest of kin…

I am one of your possible futures. One day, I hope, you will become me. Should fortune grant this wish, then I am not just a possible future of yours, but your actual future: a coming phase of you, like the full moon that follows a waxing crescent, or like the flower that follows a seed. I am writing to tell you about my life – how marvelous it is – that you may choose it for yourself.

Although this letter uses the singular, I am really writing on behalf of my all my contemporaries, and we are addressing ourselves to all of your contemporaries. Amongst us are many who are possible futures of your people. Some of us are possible futures of children you have not yet given birth to. Still others are possible artificial persons that you might one day create. What unites us is that we are all dependent on you to make us real. Think of this note as if it were an invitation to a ball – a ball that will take place only if people show up.

We call the lives we lead here “Utopia”.
[Read More …]

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Moet & Chandon Shows Love For Snapchat

AdExchanger |

Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with elements of gameplay. While the campaign will be heavy on digital video and influencer content across Facebook and Instagram, its more immersive elements are more endemic to Snapchat’s platform, said Christine Ngo, marketing director and… Continue reading »

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Old Data Is Holding Back Mobile Marketing

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. As the Eagles and Patriots compete for the Vince Lombardi Trophy this weekend, a slew of advertisers will be fighting for customers’… Continue reading »

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A Publisher’s Paywall Strategy Is About More Than The Bottom Line

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic for… Continue reading »

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Comic: Interception

AdExchanger |

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

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