Facebook Is No Longer Allowing Ads for Cryptocurrency, but the Ban Is ‘Intentionally Broad’

When Facebook CEO Mark Zuckerberg shared his personal challenge for 2018 in a January Facebook post, he addressed the topic of cryptocurrency. Zuckerberg wrote, “With the rise of a small number of big tech companies–and governments using technology to watch their citizens–many people now believe technology only centralizes power rather than decentralizes it. There are…

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Capitalizing on the Super Bowl or Olympics Without Landing in Legal Trouble

February 2018 marks a huge month for sports and, as such, there’s an inclination for brands to take advantage of the hype surrounding events like the 2018 Winter Olympic Games in Pyeongchang, South Korea. There’s a reason why companies are willing to shell out millions of dollars just to mention Super Bowl LII in one…

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Poseidon and a Couple of Mer-Bros Vouch for Gorton’s in the Best Fish-Stick Ads Ever

Gorton’s frozen fish is so good, even Poseidon, God of the Sea, loves it, says a new campaign from Connelly Partners. The mythological Greek deity joins other unlikely–but ocean-savvy–endorsers in the comedic series of ads. There’s a bedraggled island castaway who’ll naturally evoke a more cracked-up version of Tom Hanks’ character from the 2000 film….

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There’s a large gender gap in congressional Facebook posts about sexual misconduct

About seven-in-ten women in Congress mentioned sexual misconduct in their official Facebook posts between Oct. 1 and Dec. 30, 2017, compared with 37% of men in Congress.

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Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub

AdExchanger |

Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food &Continue reading »

The post Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub appeared first on AdExchanger.

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Pepsi’s Retro Super Bowl Gamble: Revisiting Cindy Crawford, Britney Spears and Other Icons

Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean…

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What Does Twitter Have In Store for Super Bowl LII?

While advertisers are gearing up for Super Bowl LII with Twitter’s #BrandBowl on their minds, the social network has some features in store for fans, as well. Twitter and the National Football League teamed up on special Super Bowl emojis for the game itself and the two participating teams–the New England Patriots and Philadelphia Eagles–triggered…

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AT&T Grows DirecTV Now; Video Satellite/Fiber-Based Platforms Slip

AT&T says the DirecTV Now streaming service gained business from “cord-cutters” and “cord-nevers,” and it made subscriber improvements by bundling together its wireless and TV services.

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Google Parent Alphabet and Aramco in Talks to Build Tech Hub in Saudi Arabia

Saudi Arabia’s state-owned oil giant and Google parent Alphabet Inc., two of the world’s biggest companies, are in talks about jointly building a large technology hub inside the kingdom, people familiar with the potential deal said. ​

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Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game

Football fans sent two strong messages to the NFL, its players and advertisers in recent survey findings: keep politics out of the game and give me some interesting ads to view and interact with.

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